Business · Companies · 5 hrs ago
Alfa Romeo looks beyond Italy for international growth
Alfa Romeo says its growth plans now reach beyond Italy to Europe and other parts of the world.
At the Paris Motor Show, the brand unveiled the Cuorerosso concept car and outlined its international ambitions.
It is present in about 70 countries, and Europe remains its main market, with France and Germany among its important markets.
The company also reports strong results in Japan and Taiwan, and says the Junior has been successful in Mexico.
The Junior is Alfa Romeo’s top model by sales volume, making up 56% of its sales, while the Tonale is also performing well in several countries.
The Giulia and Stelvio represent the brand’s sporting identity, and the limited 33 Stradale sits at the top of its range.
Alfa Romeo says it wants to keep creating driving experiences for future generations, but gave no specific next steps.
Alfa Romeo says its growth plan now looks beyond Italy to Europe and other markets worldwide.
The brand is present in about 70 countries, with France and Germany among its important markets.
Europe remains Alfa Romeo’s main market.
The company says it is seeing notable results in Asia, particularly in Japan and Taiwan.
The Junior accounts for 56% of Alfa Romeo’s sales and is its top model by volume.
- Who
- Alfa Romeo, represented by Santo Ficili, head of the Alfa Romeo and Maserati brands.
- What
- The brand is seeking growth beyond Italy, including across Europe and other regions.
- When
- Ficili spoke at the Paris Motor Show; the article was published on 12 October 2026.
- Where
- At the Paris Motor Show. Alfa Romeo says it operates in about 70 countries.
- Why
- The brand says it sees new opportunities for growth in Europe and the rest of the world.
This story does not have two clearly opposing sides.
Alfa Romeo’s plan is no longer limited to Italy: the brand is looking to Europe and the rest of the world, where we see new opportunities for growth.
Europe remains our main market, one of the most important for the brand.
Junior has become our leading model in terms of volume, accounting for 56% of our sales.
This story does not have a timeline yet.
- Countries
- Alfa Romeo is present in about 70
- Markets
- France and Germany are important reference markets
- Sales share
- Junior accounts for 56% of Alfa Romeo’s sales
- Asia
- Japan and Taiwan are cited for particularly interesting results
- Concept car
- Cuorerosso was unveiled at the Paris Motor Show
Sources
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