Business · Companies · 9 hrs ago
Fiat boss defends Grizzly name for new SUV
Fiat boss Arnaud Belloni has defended the name Grizzly for the company’s new SUV.
He was asked whether buyers might be put off by a vehicle named after an aggressive animal.
Belloni said grizzlies can also seem cute, and called the name “fantastic.”
He said the Grizzly is bigger than Fiat’s Panda, so the two names work together.
His comments address concerns about how the name might appeal to buyers.
No further plans or next steps are stated.
Fiat boss Arnaud Belloni defended the name Grizzly for the company’s new SUV.
He said the bear can be cute and called the name fantastic.
Belloni said Grizzly fits alongside the Panda because a grizzly is bigger.
He also said buyers should not intellectualise the name too much.
- Who
- Arnaud Belloni, Fiat’s new boss.
- What
- He defended the name Grizzly for Fiat’s new SUV.
- When
- October 12, 2026.
- Where
- Not stated.
- Why
- He said the grizzly can be cute and that the name fits alongside the Panda because a grizzly is bigger.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- New SUV name
- Grizzly
- Fiat boss
- Arnaud Belloni
- Related model
- Panda
What people are saying
It can be cute. Look at a grizzly there, eating salmon, they have little cubs. It’s a fantastic name.
We have a Panda and now we have a Grizzly. A Grizzly is bigger than a Panda so it works perfectly. Boom, that’s it.
Posts on X
New Fiat boss Arnaud Belloni has defended the name of the new Grizzly. Asked if buyers might be put off by a car named after an aggressive animal he said: “It can be cute. Look at a grizzly there, eating salmon, they have little cubs. It’s a fantastic name. “We have a Panda and
Sources
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