Business · Companies · 9 hrs ago
Brazilian brands mark Children’s Day with campaigns on family, play and nostalgia
Five campaigns in Brazil are marking Children’s Day in 2026 with themes including family connection, nostalgia, play and children’s well-being.
Vivo encourages parents and children to spend time together away from smartphones.
Real-estate company QuintoAndar features voice actors Wendel and Úrsula Bezerra reflecting on how ideas of home change from childhood to adulthood.
McDonald’s and Hospital CEMA created a playful vision-screening kit using a Happy Meal box and offer free eye screenings for children aged 3 to 13 at a São Paulo hospital through October 12.
Globo and UNESCO are using videos with public figures to encourage donations to the Criança Esperança campaign.
Globo also brought back a special edition of the children’s program TV Globinho, more than ten years after it ended, as part of the fundraising effort.
The campaigns connect products and public initiatives with childhood memories and the well-being of children.
Brazilian brands used Children’s Day 2026 campaigns to focus on family connection, nostalgia, play and children’s well-being.
Vivo encouraged parents and children to spend time together away from smartphones.
QuintoAndar featured voice actors Wendel and Úrsula Bezerra in a campaign linking childhood dreams of home with adult life.
McDonald’s introduced a playful children’s vision-screening initiative with the Hospital CEMA.
Globo and Unesco used the Criança Esperança campaign to encourage donations and brought back a special edition of TV Globinho.
- Who
- Brazilian brands including Vivo, QuintoAndar, McDonald’s and Globo, with partners and campaign participants.
- What
- They launched campaigns for Children’s Day focused on family, nostalgia, play and well-being.
- When
- In 2026, for Children’s Day. The article was published on October 11.
- Where
- Brazil; the free eye screenings were offered at a Hospital CEMA unit in São Paulo.
- Why
- To mark Children’s Day through campaigns about family connection, childhood memories, children’s well-being and donations to Criança Esperança.
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- Vivo campaign
- Tem Tempo Pra Tudo” encourages family time away from smartphones.
- QuintoAndar campaign
- Wendel and Úrsula Bezerra starred together in an advertising campaign for the first time.
- Happy View
- McDonald’s and Hospital CEMA offered free eye screenings in São Paulo for children aged 3 to 13, until October 12.
- Criança Esperança
- Globo and Unesco launched “Juntos pela infância” videos to encourage donations.
- TV Globinho
- Globo aired a special edition more than ten years after the children’s programme ended.
Sources
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