Business · Companies · 15 hrs ago
Cimed to launch South Korea-inspired skincare line in Brazil
Brazilian company Cimed is entering the skincare market with Mili, its first brand of skin products for consumers.
The seven products are made in South Korea and draw on K-Beauty, the global trend for South Korean cosmetics.
They are due in Brazilian pharmacies and beauty shops in January 2027, priced from R$70 to R$200.
Cimed says it wants to offer a less expensive option than some imported products, rather than compete directly with established dermocosmetics brands such as La Roche and Vichy.
The launch follows a sharp rise in Brazilian imports of South Korean cosmetics, which reached US$54.3 million in 2025.
Cimed invested R$80 million in Mili and projects R$150 million in sales in its first year.
Cimed announced Mili, its first skincare brand aimed at consumers, inspired by South Korean K-Beauty.
The line is due to reach pharmacies and perfumeries in Brazil in January 2027.
Its seven products are priced from R$ 70 to R$ 200.
Cimed invested R$ 80 million in developing the brand and projects first-year revenue of R$ 150 million.
The products were made in South Korea and adapted to Brazilian regulatory requirements.
- Who
- Brazilian pharmaceutical company Cimed, through its new Mili brand.
- What
- Cimed announced a K-Beauty-inspired skincare line with seven products.
- When
- Announced on October 12, 2026; the line is due to launch in January 2027.
- Where
- Brazil; the products were made in South Korea.
- Why
- Cimed aims to enter the growing skincare market with products in an intermediate price range.
This story does not have two clearly opposing sides.
Cimed teams conducted an immersion in four Asian countries, visiting 18 cities and assessing manufacturers while developing Mili.
Cimed announced the Mili skincare brand.
Mili products are due to arrive in Brazilian pharmacies and perfumeries.
- Investment
- R$ 80 million
- First-year revenue projection
- R$ 150 million
- Launch range
- Seven products
- Price range
- R$ 70 to R$ 200
- Development visits
- 18 cities in four Asian countries
What people are saying
I will not compete with La Roche or Vichy. It is a new market, a distinct segment.
We want to be the fast fashion of the category.
Sources
Related news
CSN agrees to sell German steel plant for €550 million
Hyundai reveals larger Bayon SUV, planned for Brazilian production in 2027
Low fees are key to making small pension savings work in Brazil
Mega-Sena draws numbers for estimated R$112 million prize
R$112 million Mega-Sena prize could earn up to R$13.8 million in a year
Santander approves R$1.5 billion in payments to shareholders
Quina contest 7139 draws numbers for a R$30 million prize
Lotomania draws 20 numbers in contest with estimated R$10.3 million prize
São Paulo high-end office demand doubles historical annual average
Vammo reaches 10 million battery swaps and says it is profitable
Real estate consortium sales in Brazil rise 39.9% in first eight months of 2026
