Entertainment · Film · 1 hr ago
Sacha Baron Cohen Leads 300 Ali G Look-Alikes Through London
Sacha Baron Cohen led 300 fans dressed as his character Ali G on a tour of London.
The group rode double-decker buses, visited landmarks and took part in a look-alike competition at Cineworld Leicester Square.
The event promoted Ali G: Who Iz I?, a new comedy starring Cohen, who also makes his feature directing debut with the film.
Ali G first appeared on the British sketch show Da Ali G Show, which began in 2000 and later aired on HBO.
In the film, Ali G learns that his girlfriend is eight months pregnant and travels to America to prepare for the child’s arrival.
Amazon MGM Studios plans to release the movie in cinemas for one week from Oct.
23, before it becomes available on Prime Video.
The limited cinema run is intended to make seeing the film on the big screen a special, time-limited opportunity.
Sacha Baron Cohen led about 300 people dressed as Ali G through London to promote the forthcoming film Ali G: Who Iz I?.
The group visited London landmarks, rode double-decker buses and held a boat party on the Thames.
The tour ended at Cineworld Leicester Square, where Cohen oversaw an Ali G look-alike competition and awarded a winner.
Amazon MGM Studios plans to release the comedy in cinemas for one week from October 23.
Cohen stars in the film and makes his feature directorial debut.
- Who
- Sacha Baron Cohen and about 300 fans dressed as his character Ali G.
- What
- They toured London and held an Ali G look-alike competition to promote the film Ali G: Who Iz I?.
- When
- Sunday, October 11, 2026.
- Where
- London, including Leicester Square, the Thames and landmarks such as Big Ben and Marble Arch.
- Why
- To promote the forthcoming comedy film Ali G: Who Iz I?.
This story does not have two clearly opposing sides.
Me iz well proud to have staged de biggest event in London since de Paris Olympics 3 years ago — de bloke who counts Donald Trumps crowds said dere woz over 800,000 Ali Gs on de streets!
Booyakasha!
Cohen and the look-alikes toured London, visiting landmarks and riding a boat and double-decker buses.
The tour ended at Cineworld Leicester Square, where Cohen awarded the winner of the look-alike competition.
Amazon MGM Studios plans to release Ali G: Who Iz I? in cinemas for one week.
- Participants
- Sacha Baron Cohen and about 300 Ali G look-alikes
- Film
- Ali G: Who Iz I?
- Competition venue
- Cineworld Leicester Square
- Theatrical release
- October 23, for one week
- Studio
- Amazon MGM Studios
Sources
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