Science & Tech · AI · 1 hr ago
Huupe launches $699 kit to add smart features to existing basketball hoops
Huupe, a California company, has launched a $699 kit designed to add smart features to many existing basketball hoops.
The kit attaches to a backboard and connects to a smartphone.
It can track shots and performance, and let players compete with other users around the world.
Huupe says the kit offers a simpler alternative to buying one of its complete smart hoops.
The company previously introduced its Huupe Pro smart hoop in 2022 and a smaller home model in 2024.
Huupe chief executive Paul Anton says the company aims to sell one million upgrade kits, noting that more than 100 million basketball hoops exist worldwide.
The company also offers a movable full-size smart hoop starting at $995.
Huupe has launched a $699 Arena Upgrade Kit that adds smart features to many existing basketball hoops.
The kit connects to most backboards and uses a sensor hub and lights to track shots and measure performance.
Players can sync the device with smartphones and play against other users around the world.
Huupe says it aims to sell one million Upgrade Kits, citing more than 100 million basketball hoops worldwide.
The California company also sells smart hoops, including the Arena and Arena Portable.
- Who
- Huupe, a California sports start-up founded by Paul Anton and Lyth Saeed.
- What
- It launched the $699 Arena Upgrade Kit, an attachable device that adds smart features to existing hoops.
- When
- The launch was reported on October 12, 2026.
- Where
- The kit connects to most basketball backboards. The company is based in California.
- Why
- Huupe says the kit fills a gap in the market and lets existing hoops receive a smart upgrade.
This story does not have two clearly opposing sides.
It's our biggest launch since the Huupe Mini 1
We believe it is the biggest game-changer in the world of basketball hoops
Next for Huupe is growing the Upgrade Kit to one million units sold
Paul Anton and Lyth Saeed founded Huupe.
Huupe introduced its Huupe Pro smart basketball hoop.
Huupe introduced the smaller Huupe Mini for home use.
Huupe announced that Tracy McGrady would join as chief innovation officer and Vince Carter as a strategic adviser.
Huupe introduced the Arena, which has a base price of $2,995.
The National reported Huupe's launch of the $699 Arena Upgrade Kit.
- Upgrade Kit price
- $699
- What is included
- Attachable sensor hub and lights
- Hoops it connects to
- Most backboards
- Huupe's sales goal
- 1 million Upgrade Kits
- Hoops worldwide
- More than 100 million
- Arena base price
- $2,995
Sources
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