Entertainment · Music · 8 hrs ago
Willy Chavarria brings Mexican American identity and politics to fashion
Willy Chavarria is a Mexican American fashion designer whose label began in 2015.
He runs his studio in Brooklyn and draws on his upbringing in Huron, California, a rural town with a primarily Latino population.
His designs mix luxury fashion and streetwear, including oversized blazers and dramatic trousers.
Musicians such as Kendrick Lamar, Bad Bunny, Justin Bieber and Billie Eilish have worn his work.
Chavarria also uses his runway shows to make political statements, including a 2025 presentation that referenced immigrants detained by ICE.
He has supported the trans community through work with the ACLU and has featured Latino workers and day laborers in shows.
He says he is now moving toward tougher, bolder designs, and is considering a voter campaign and concert with the ACLU.
Mexican American designer Willy Chavarria uses fashion to express cultural identity and make political statements.
His signature designs draw on his upbringing in Huron, California, a primarily Latino town.
His clothes have been worn by artists including Kendrick Lamar, Bad Bunny, Justin Bieber and Billie Eilish.
Chavarria’s brand launched in 2015 and is based in Brooklyn’s Greenpoint neighborhood.
- Who
- Willy Chavarria, a Mexican American fashion designer.
- What
- He brings Mexican American identity and politics into his fashion designs and runway shows.
- When
- His brand launched in 2015; the article was published on October 12, 2026.
- Where
- His atelier is in Brooklyn’s Greenpoint neighborhood; he grew up in Huron, California.
- Why
- He says his bicultural upbringing and cultural experiences shape his point of view.
This story does not have two clearly opposing sides.
Chavarria launched his own brand.
He opened a collection with models kneeling and their hands behind their backs, referencing immigrants detained by ICE.
His Eterno runway show celebrated Latino joy and included performances by Latin Mafia, Mon Laferte and Lunay.
Rolling Stone published its profile of Chavarria.
- Brand launch
- 2015
- Atelier
- Greenpoint, Brooklyn
- Hometown
- Huron, California
- 2025 collection
- Opened with models kneeling, referencing immigrants detained by ICE
- 2026 runway show
- Eterno
- Notable artists wearing his designs
- Kendrick Lamar, Bad Bunny, Justin Bieber and Billie Eilish
What people are saying
I’d rather go down feeling like I did something decent than go down cowering to something vile and evil.
We are always looking at things that have made us who we are culturally.
I spent a lot of time in my own head.
That was my favorite place to be. I’ve never been bored at day in my life.
Sources
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