Business · Companies · 1 hr ago
Companies pay creators to turn videos into viral social media clips
Online clippers make short videos from longer content, such as podcasts, and post them on social media.
Websites including Clipping Culture, Vyro, Whop and Kick list jobs for clippers and charge companies a fee.
Businesses use the clips to attract viewers at a lower cost than traditional social media advertising.
Boxabl, a modular-home company based in Las Vegas, says its clips have received about a billion views.
In the UK, podcast host Jimmy McLoughlin says clips from an episode featuring Prime Minister Andy Burnham reached millions, while the full episode had close to 50,000 plays.
Companies see the clips as a way to draw people to longer videos and other content.
The sources do not say what will happen next.
Companies are paying creators to turn videos into short social media clips designed to attract large audiences.
The article headline says one clip-maker earns £120,000 a year.
Intermediary websites list video jobs and connect clip-makers with clients.
The websites charge companies a fee, and listed clients include Capital Records, Universal Music Group and HBO Max.
Boxabl founder Galiano Tiramani says clips for the modular-home firm have generated about a billion views.
- Who
- Companies hire creators to make clips; intermediary websites connect them with clients.
- What
- Creators turn videos into social media clips intended to reach large audiences.
- When
- The article was published on 12 October 2026.
- Where
- The work is arranged through online forums and clipping websites; Boxabl is based in Las Vegas.
- Why
- The article says hiring creators can cost less than traditional social media advertising and may attract more attention.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Annual earnings
- £120,000, according to the article headline
- Boxabl location
- Las Vegas
- Boxabl clip views
- About a billion, according to founder Galiano Tiramani
- Podcast long plays
- Close to 50,000 for a recent episode with Prime Minister Andy Burnham
- Podcast clip views
- Millions for that episode
- Publication date
- 12 October 2026
What people are saying
I think we've done probably a billion views [of clips] so far
The clips are almost like trailers for the main events
had close to 50,000 long plays, but in terms of clips, it's done millions
Sources
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