Asha Sharma says Xbox must create new game franchises

• 

  Asha Sharma reportedly told Xbox employees that the company must create new game franchises as well as build on its established brands.

• 

  She said Xbox would not survive by relying only on past successes and must find the courage to develop new intellectual property.

• 

  The comments were reportedly made at a company-wide town hall meeting last week.

• 

  Sharma also reportedly discussed Xbox’s next-generation console, Project Helix, and the company’s return to growth after an all-time low.

• 

  Eurogamer noted that Xbox’s recent studio changes and focus on major brands appear to sit uneasily with Sharma’s call for new creative ideas.

Who

Asha Sharma, an Xbox leader, reportedly addressed Xbox employees.

What

She said Xbox must create new game franchises as well as support its established ones.

When

At a company-wide town hall meeting last week, according to the report.

Where

Not stated.

Why

Sharma said Xbox could not survive by relying only on past successes and should reach new audiences with new intellectual property.

This story does not have two clearly opposing sides.

This story does not have a timeline yet.