Business · Companies · 1 hr ago
Fiat plans electric car under €15,000 and expands its market reach by 2030
Arnaud Belloni, who returned to Stellantis on September 1, leads Fiat, Abarth and Lancia and oversees the group’s marketing in Europe.
He says Fiat aims to increase the share of European market segments it serves from about 25% to about 50% by 2030.
The plan includes expanding beyond Fiat’s traditional small-car range.
Belloni says the company is planning a fully electric small car costing less than €15,000.
Stellantis has identified its Pomigliano plant in Italy to build the E-Car family from 2028.
He also says the Fiat 500, currently made at Mirafiori in electric and hybrid versions, is central to the brand’s future.
The plans matter to Fiat’s efforts to offer affordable small cars and broaden its presence across Europe.
Fiat plans to make a fully electric small car in Italy that will cost less than €15,000.
Stellantis has identified Pomigliano as the production site for its E-Car family from 2028.
Fiat aims to increase its share of European market segments from about 25% to about 50% by 2030.
Arnaud Belloni, Fiat and Lancia chief executive, said Fiat’s market reach is growing across its markets.
Belloni said the 500 is built at Mirafiori in electric and hybrid versions.
- Who
- Fiat, part of Stellantis, plans the electric car. Arnaud Belloni is the company executive discussing the plans.
- What
- Fiat plans a fully electric small car priced below €15,000 and aims to expand its market-segment coverage in Europe by 2030.
- When
- Production of the E-Car family at Pomigliano is planned from 2028. Fiat’s market-coverage target is for 2030.
- Where
- The car is to be produced in Italy; Stellantis has identified Pomigliano as the production site.
- Why
- Fiat says accessible pricing is central to its identity and wants to strengthen its position in small cars.
This story does not have two clearly opposing sides.
accessibilità e prezzo abbordabile sono centrali per noi, fanno parte del Dna di Fiat
dovrà costare meno di 15 mila euro
Mirafiori è Fiat, Fiat è Mirafiori.
Siamo il primo marchio dell’intero gruppo Stellantis per numero di vendite
Belloni returned to Stellantis to lead Fiat, Abarth and Lancia and oversee the group’s marketing in Europe.
Stellantis plans to begin producing its E-Car family at Pomigliano.
Fiat aims to raise its European market-segment coverage to about 50%, from about 25%.
- Electric car price
- Less than €15,000
- Planned E-Car production site
- Pomigliano, Italy
- E-Car production start
- 2028
- Fiat European segment coverage
- About 25% now; target of about 50% by 2030
- Fiat global sales mix
- 40% Europe, 40% Latin America, 20% Middle East and Africa
Sources
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