Business · Companies · 16 hrs ago
BYD Changes Denza Brand Name to Danza in Indonesia
BYD Motor Indonesia has changed the name of its premium car brand in Indonesia from Denza to Danza.
The company said the new name will continue to focus on technology, products and services for customers.
The change follows a trademark dispute in Indonesia involving BYD Company Limited and PT Worcas Nusantara Abadi.
Indonesia’s Supreme Court rejected BYD’s appeal and granted the other company’s appeal in the case.
BYD says the name change will not alter its service standards or its commitment to customers.
The company says it will continue developing its premium mobility business under the Danza name.
BYD Motor Indonesia has changed its premium car brand name in Indonesia from Denza to Danza.
The change follows a trademark dispute that ended with Indonesia’s Supreme Court rejecting BYD Company Limited’s cassation appeal.
BYD said the new identity would continue to focus on technology, products and services.
The company said the name change would not alter its service standards or commitment to customer trust.
- Who
- BYD Motor Indonesia changed the brand name.
- What
- The premium car brand Denza is now called Danza in Indonesia.
- When
- BYD announced the change on 11 October 2026.
- Where
- Indonesia.
- Why
- The change followed a trademark dispute over Denza in Indonesia.
This story does not have two clearly opposing sides.
DENZA has officially changed its name to DANZA as its brand identity in Indonesia.
Through the DANZA identity, we will continue to deliver technological innovation, the best products, and strengthen services that meet customers’ evolving needs.
We will also maintain our service quality standards and preserve customer trust, which has long been the main foundation of our business.
BYD faced a dispute over the Denza trademark in Indonesia.
The court rejected BYD Company Limited’s cassation appeal and granted the opposing party’s appeal.
BYD Motor Indonesia announced that Denza had changed its name to Danza in Indonesia.
- New brand name
- Danza
- Previous brand name
- Denza
- Company
- BYD Motor Indonesia
- Supreme Court case
- 1338 K/Pdt.Sus-HKI/2025
- Other party in case
- PT Worcas Nusantara Abadi
Sources
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