Business · Companies · 3 hrs ago
NBA names IM8 official nutrition partner in Australia and Southeast Asia
The NBA and IM8 have agreed to a multi-year partnership covering Australia and eight markets in Southeast Asia.
IM8 will be the league’s official nutrition partner in those markets, which include Indonesia, Malaysia, Singapore and the Philippines.
IM8 is a health and supplement brand co-founded by David Beckham and Danny Yeung.
It is a wholly owned subsidiary of Prenetics Global Limited, a health services company.
The brand says its products are designed for general consumers as well as athletes.
The deal gives IM8 a formal partnership with the NBA across the named markets as it continues to grow.
The announcement was made in Hong Kong with Beckham, Yeung, NBA executives and former NBA player Chris Bosh present.
The NBA has named IM8 its official nutrition partner in Australia and eight Southeast Asian markets.
The multi-year collaboration was announced by the NBA and IM8 on Monday.
IM8 is a health and longevity brand co-founded by David Beckham and Danny Yeung.
The announcement took place in Hong Kong, with Beckham, Yeung, NBA executives and two-time NBA champion Chris Bosh present.
IM8 is a wholly owned subsidiary of Prenetics Global Limited.
- Who
- The NBA and IM8 announced the collaboration.
- What
- IM8 became the NBA’s official nutrition partner in Australia and eight Southeast Asian markets.
- When
- Monday; the article was published on October 12, 2026.
- Where
- Australia and eight Southeast Asian markets, including Indonesia, Malaysia, Singapore and the Philippines. The announcement took place in Hong Kong.
- Why
- Not stated.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Markets
- Australia and eight markets across Southeast Asia
- Named markets
- Indonesia, Malaysia, Singapore and the Philippines
- Duration
- Multi-year collaboration
- Parent company
- Prenetics Global Limited
- Announcement location
- Hong Kong
What people are saying
It’s been a dream come true for me.
I came from nothing, so I always knew I wanted to create my own destiny, and I had to work really hard and make really good products and be very strategic about it, too.
Sources
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