Japanese Singles Increasingly Turn to Social Media for Recipes

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  A survey found that people living alone in Japan are increasingly turning to social media for recipe information instead of family.

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  Among women living alone, the share naming their mother as a recipe source fell by 28.8 percentage points over the past 10 years.

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  The Japan Management Association Research Institute said ease of use and searchability are contributing to the shift.

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  The survey covered 1,200 people living alone, aged 20 to 69, and was conducted online from June 4 to 10.

Who

People living alone in Japan, and the Japan Management Association Research Institute, which conducted the survey.

What

The survey found that family is giving way to social media as a source of recipe information. Among women, naming their mother as a source fell by 28.8 percentage points over 10 years.

When

The survey was conducted from June 4 to 10. The article was published on October 11, 2026.

Where

Japan. The survey was conducted online.

Why

The institute cited the ease of using social media and searching for recipes.

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