Business · Companies · 8 hrs ago
Adidas sues Australian fashion label White Fox over four-stripe clothing design
Adidas is suing Sydney-based online fashion label White Fox over clothes with four parallel stripes.
Adidas says the design is too similar to its three-stripe trademark, which it has held in Australia since 1957.
The company also objects to White Fox promotions that show its clothes alongside genuine Adidas products, saying shoppers could think the brands are connected.
White Fox denies breaking the trademark and says the stripes are decorative; it also points to other fashion labels that use similar designs.
Adidas is seeking to stop White Fox from making the clothes and to recover profits and other damages.
The dispute follows an earlier Australian case in which Adidas won a lawsuit over four-striped shoes in 2013.
A trial in the White Fox case is expected in early 2027.
Adidas is suing Australian fashion label White Fox Boutique over clothing featuring four parallel stripes.
Adidas says the design is deceptively similar to its three-stripe trademark, registered in Australia since 1957.
The company says White Fox rejected repeated requests to stop selling and promoting the clothes.
White Fox denies trademark infringement and says the stripes are decorative, while pointing to other brands using similar designs.
Adidas is seeking damages and orders to prevent White Fox from making clothing with four stripes.
A trial is scheduled for early 2027.
- Who
- Adidas is suing Australian fashion label White Fox Boutique.
- What
- Adidas alleges White Fox’s four-stripe clothing design infringes its three-stripe trademark. White Fox denies the claim.
- When
- Adidas filed its case on September 18, 2026. A trial is expected in early 2027.
- Where
- The case is before the Federal Court of Australia in Sydney.
- Why
- Adidas says the design and promotions could confuse consumers and create an association between the brands.
Adidas
White Fox Boutique
Design and trademark
Adidas
Adidas says White Fox’s four-stripe design is deceptively similar to its registered three-stripe trademark.
White Fox Boutique
White Fox denies infringement and says the stripes are decorative, not a trademark.
Marketing and consumer association
Adidas
Adidas says showing White Fox clothing alongside genuine Adidas products could confuse consumers and imply an association.
White Fox Boutique
White Fox points to other fashion labels that use similar stripe designs.
There’s an intention to trade off our reputation
Obviously Adidas has a reputation
Their own slogan is that it’s the brand with three stripes. Emphasis on the three
Adidas successfully sued Australian company Pacific Brands over shoes with a four-stripe design.
Adidas says White Fox has sold and promoted clothing featuring four parallel stripes.
Adidas filed its case in the Federal Court of Australia.
The court heard arguments from Adidas and White Fox in Sydney.
A trial is expected to take place.
- Trademark
- Adidas’s three-stripe design has been registered in Australia since 1957.
- Filing date
- September 18, 2026
- Court
- Federal Court of Australia, Sydney
- White Fox founded
- 2013
- Instagram following
- More than 2.7 million followers
- Expected trial
- Early 2027
Sources
Adidas processa marca australiana que criou design com listras para roupas
Adidas processa marca australiana White Fox por design similar de listras
Adidas Seret White Fox ke Pengadilan soal Desain Empat Garis
Adidas sues White Fox fashion label over four stripes design
Adidas sues popular Aussie brand White Fox over its four-stripe design - arguing it is too easily confused with sports giant's trademark three-stripe look
Adidas sues Australian label White Fox over four stripes design
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