Entertainment · Music · 1 day ago
LG marks Signature’s 10th anniversary with New York gala
LG marked the 10th anniversary of its Signature premium home appliance line with a gala at the Guggenheim Museum in New York.
Musician John Mayer performed a song he made using the tune of an LG WashTower washing cycle alert.
The event also displayed new Signature refrigerators and induction cooktops.
LG launched Signature in 2016 with a focus on washing machines and refrigerators, and says the range now covers 10 appliance categories.
The company is targeting high-income households in North America and is also seeking business with property developers and home builders.
LG said its sales to US property suppliers rose by more than 40% last year compared with the year before.
The company says it plans to expand its premium range with designs and AI-based convenience features.
LG Electronics held a gala at New York’s Guggenheim Museum on October 8 to mark the 10th anniversary of its Signature premium appliance brand.
Singer John Mayer performed an improvised song using the melody of an LG WashTower laundry-finished alert.
The event featured new Signature refrigerators and induction cooktops, alongside appearances by Drew Barrymore, Leslie Bibb and chocolatier Amaury Guichon.
LG said Signature, launched in 2016 with a focus on washing machines and refrigerators, now spans 10 product categories.
The company is targeting affluent US households and expanding sales to property developers and other business customers.
- Who
- LG Electronics hosted the gala, with singer John Mayer performing. Actors Drew Barrymore and Leslie Bibb and chocolatier Amaury Guichon also attended.
- What
- A gala marking the 10th anniversary of LG Signature.
- When
- October 8, local time.
- Where
- The Guggenheim Museum in New York City.
- Why
- LG is seeking to expand demand for its premium appliances in North America.
This story does not have two clearly opposing sides.
I asked LG if I could make a song using the melody of the washing-finished alert. When I get married, I’ll play it to my wife every day!
As a chef, the kitchen is a place where creativity is important.
LG combines innovative technology and seamless design to make the kitchen a space that inspires chefs.
Over the past 10 years, LG Signature has set a new standard for premium appliances with restrained design focused on the essence of appliances and innovative technology.
LG Signature launched, initially focusing on washing machines and refrigerators.
LG began supplying products to Lennar, identified as the second-largest US supplier.
LG said sales in the US business-to-business appliance market rose by more than 40% year over year, and it signed an exclusive home-appliance supply agreement with Century Communities.
LG held its Signature 10th-anniversary gala at the Guggenheim Museum in New York.
- Gala date
- October 8, local time
- Venue
- Guggenheim Museum, New York City
- Brand launch
- 2016
- Product categories
- 10
- Target household income
- $250,000–$400,000 a year
- B2B sales growth
- More than 40% year over year in 2025
Sources
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