Business · Companies · 1 day ago
Lawson launches short dramas on social media to attract young fans
Japanese convenience store chain Lawson is using social media to reach younger people.
It has started posting short dramas set in its stores on platforms including TikTok and Instagram.
The opening scene follows a high school student on her first day working at a Lawson store.
A more experienced colleague welcomes her.
The series turns everyday store life into short entertainment rather than relying only on conventional advertising.
Lawson aims to build connections with younger customers and develop a new group of fans.
The story does not say how many episodes will be released or describe any next steps.
Lawson has begun distributing short dramas set in its stores on TikTok and Instagram.
The dramas are part of the convenience store chain’s effort to attract young people and build a fan base.
The story follows Sakurai Yumena, a high school first-year student who has recently started working part-time at Lawson.
The article describes the dramas as one-minute portrayals of everyday life at the store.
- Who
- Lawson is producing the dramas. The story features high school student and new part-time worker Sakurai Yumena, and her senior colleague Oikawa Haruki.
- What
- Lawson has started posting short dramas set in its stores on social media.
- When
- Not stated.
- Where
- On TikTok and Instagram, with the dramas set in Lawson stores.
- Why
- Lawson aims to create more points of contact with young people and develop fans.
This story does not have two clearly opposing sides.
This is our first time meeting, right?
This story does not have a timeline yet.
- Platforms
- TikTok and Instagram
- Drama length
- One minute
- Target audience
- People in their teens and twenties
- Protagonist
- Sakurai Yumena, a first-year high school student who recently started working part-time at Lawson
Sources
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