Business · Companies · 1 day ago
Nat Habit raises ₹142 crore to expand stores and product range
Nat Habit, an Indian personal care startup, has raised ₹142 crore in a Series C funding round led by Trident Growth Partners.
The funding is all primary, meaning it is being raised by the company rather than through sales of existing shares.
Nat Habit sells products such as hair oils, masks, scrubs and face creams, and says it has served more than 60 lakh households.
It plans to increase its presence from about 20,000 stores to 200,000 over the next three years and enter modern trade.
The company also wants to reach more consumers by changing pack sizes and how it communicates about its products.
It plans to strengthen its quick-commerce business and develop new products, including sunscreens and serums, with investment in research, manufacturing and product development.
The funding will support Nat Habit’s effort to make its products available to more households across India.
Nat Habit has raised ₹142 crore in an all-primary Series C round led by Trident Growth Partners.
The personal care startup plans to expand its offline presence from about 20,000 stores to 2 lakh over three years.
It also plans to enter modern trade, strengthen its quick-commerce presence and develop new product categories.
Nat Habit aims to reach more consumers by adapting its pack sizes and communication.
Existing investors participated, while Physis Capital and Hero Family Office joined the company’s cap table.
- Who
- Nat Habit, a personal care startup, raised the funding. Trident Growth Partners led the round.
- What
- The company raised ₹142 crore in an all-primary Series C round to expand distribution, its product portfolio and manufacturing capabilities.
- When
- The article was published on 10 October 2026.
- Where
- India.
- Why
- To expand offline and quick-commerce distribution, develop new product categories and reach a broader consumer base.
This story does not have two clearly opposing sides.
Our ambition now is to make our products accessible to many more households across India.
Swagatika Das and Gaurav Agarwal founded Nat Habit.
Nat Habit raised $10.2 million in a Series B round.
Nat Habit’s ₹142 crore Series C round was reported.
Nat Habit aims to grow its presence from about 20,000 stores to 2 lakh.
- Funding
- ₹142 crore
- Round
- All-primary Series C
- Lead investor
- Trident Growth Partners
- Current store presence
- About 20,000 stores
- Target store presence
- 2 lakh stores over three years
- Planned categories
- Sunscreens and serums
Sources
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