Coven Academy draws 11.4 million viewing hours in its first week

Coven Academy is a fantasy series about teens at a magic boarding school.

Its first week brought 11.4 million global viewing hours on Disney+ and Hulu.

The show also shared its first chapter on TikTok, Instagram and YouTube, where it received more than 30 million views.

Its short chapters may help it reach young viewers who watch shows on streaming services and social media.