Entertainment · TV & Streaming · 8 hrs ago
Vurt brings vertical video series to Apple TV and Android TV
Vurt, a startup that streams short vertical video series, has launched apps for Apple TV and Android TV.
The apps offer more than 3,500 episodes across over 100 shows, which viewers can watch for free with advertising.
Vurt says its userbase grew from 10,000 to 675,000 since it launched in March.
Its shows are mostly made by human casts and crews, unlike the AI-generated content that has become common on some rival platforms.
Vurt says it shares revenue from licensed content equally with studios and creators.
The move brings phone-style vertical viewing to televisions, as established streaming services also explore this format.
Vurt says it is developing original series and livestreamed sporting events.
Vurt has launched dedicated apps for Apple TV and Android TV, bringing vertical video series to smart televisions.
The apps offer 3,500 episodes across more than 100 shows.
Since launching in March, Vurt’s user base has grown from 10,000 to 675,000 users.
The company says viewers can watch its content for free, with revenue coming through advertising partnerships.
Vurt is also developing original series and livestreamed sporting events.
- Who
- Vurt, a vertical video series platform.
- What
- It launched dedicated apps for Apple TV and Android TV, offering access to its shows on smart televisions.
- When
- The apps launched recently; the article was published on October 11, 2026.
- Where
- On Apple TV and Android TV.
- Why
- Users wanted to watch vertical videos they had been viewing on phones on larger screens.
This story does not have two clearly opposing sides.
At first, we first developed the ability for folks to cast to smart TVs
But we decided that wasn’t the best experience because we could leverage all of the technology in those large-screen devices to bring features like HD / 4K video, and the ability to do really high-quality audio.
It’s a ruse that they can use to boggle your mind because they control that entire content ecosystem.
Vurt launched, and its user base has since grown from 10,000 to 675,000 users.
Instagram expanded its TV app to include Reels, disappearing Stories and horizontally oriented videos.
Vurt launched dedicated apps for Apple TV and Android TV.
- TV apps
- Apple TV and Android TV
- Library
- 3,500 episodes across more than 100 shows
- User growth
- From 10,000 to 675,000 since March
- Viewing model
- Free to viewers, funded through advertising partnerships
- Creator revenue split
- 50/50 for licensing agreements with production studios and creators
Sources
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