Xbox CEO says gaming division must build new franchises as well as back hits

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  Xbox CEO Asha Sharma said Microsoft’s gaming division must keep supporting established franchises and create new intellectual property.

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  She said relying only on existing franchises would not take Xbox far enough.

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  Sharma said Xbox should aim to make its strongest games into global billion-dollar franchises.

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  Her remarks were made at a town hall meeting, according to GameSpot.

Who

Asha Sharma, Xbox CEO.

What

She said Xbox must back established franchises while continuing to create new intellectual property.

When

The remarks were reported on October 13, 2026; the town hall date was not stated.

Where

At a town hall meeting. The location was not stated.

Why

Sharma said relying only on established franchises would not take Xbox far enough.

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