Science & Tech · Big Tech & Internet · 5 hrs ago
Apple campaign says Safari offers longer battery life than Chrome
Apple has launched a campaign urging people to switch from Chrome to Safari.
The campaign compares the two browsers on Apple’s website and in two YouTube videos.
Apple says Safari streamed video for up to five hours longer than Chrome in its Mac testing.
It also says Safari loaded frequently visited sites up to 35% faster.
Apple presents Safari’s privacy protections as another advantage, saying it blocks third-party cookies by default and limits tracking.
Safari also offers tools such as Distraction Control and separate browser profiles, while users can transfer bookmarks and saved passwords from Chrome.
The claimed advantages matter most to people using Apple devices, but the figures come from Apple’s own tests and may differ in everyday use.
The campaign gives people a reason to try Safari, though Apple does not say what users will do next.
Apple has launched a “Switch to Safari” campaign promoting its browser over Google Chrome.
Apple says Safari can stream video for up to five hours longer than Chrome on a Mac and load frequently visited sites up to 35% faster.
The campaign also highlights Safari’s privacy features, including blocking third-party cookies and Intelligent Tracking Prevention.
Apple’s new website compares Safari with Chrome, and the company has published two YouTube videos about Safari features.
The battery-life and speed figures come from Apple’s own tests.
- Who
- Apple is promoting Safari as an alternative to Google Chrome.
- What
- The “Switch to Safari” campaign compares the browsers and highlights Safari’s battery life, speed, privacy protections and features.
- When
- Apple launched the campaign on October 12, 2026, according to 9to5Mac.
- Where
- On Apple’s website and YouTube.
- Why
- Apple says Safari offers longer battery life, faster page loads and stronger privacy protections than Chrome.
This story does not have two clearly opposing sides.
Apple launched a “Privacy on iPhone” campaign promoting Safari as a more private alternative to Chrome.
Apple launched its “Switch to Safari” campaign, including a new website and two YouTube videos.
- Campaign
- Switch to Safari
- Battery-life claim
- Up to 5 hours more video streaming on a Mac than Chrome
- Speed claim
- Up to 35% faster loading of frequently visited sites on Mac
- Campaign materials
- A new website and two YouTube videos
- Previous campaign
- Privacy on iPhone” launched earlier in 2026
What people are saying
a more powerful and private browser than Chrome.
No
Sources
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