Business · Trade · 10 hrs ago
Canton Fair adds membership services for overseas buyers
The 140th China Import and Export Fair, known as the Canton Fair, will run in Guangzhou from October 15 to November 4.
It will introduce membership services for overseas buyers for the first time.
The fair is also setting up a buyers’ alliance, which already includes 58 major purchasing companies from 32 countries or regions.
Organizers say the alliance will help members share information and coordinate resources.
The fair will feature new products and technologies, with first-time launches in areas such as service robots, smart healthcare and new energy up about 20% from the previous fair.
It will also try a new format combining exhibitions with livestreams aimed at overseas audiences.
The event will take place in three phases, and organizers say they have not yet announced further details about the new buyer membership service.
The 140th China Import and Export Fair will introduce membership services for overseas buyers for the first time.
The fair will run from October 15 to November 4 in Guangzhou in three phases.
It will also establish a buyers’ alliance and introduce an “exhibition plus overseas livestreaming” format.
The new membership service is intended to deepen buyer classification and shift from managing traffic to creating value.
The fair says 58 major buyer companies from 32 countries and regions have joined the alliance.
- Who
- The China Import and Export Fair, also known as the Canton Fair, is introducing the service for overseas buyers.
- What
- It is launching overseas-buyer membership services for the first time.
- When
- The 140th fair will run from October 15 to November 4. The new service was announced on October 12.
- Where
- Guangzhou, China.
- Why
- The service is intended to deepen buyer classification and shift buyer work from “traffic management” to “value operation.
This story does not have two clearly opposing sides.
China News Service reported that the fair would introduce overseas-buyer membership services and establish a buyers’ alliance.
The 140th China Import and Export Fair is scheduled to open in Guangzhou.
The fair is scheduled to take place in three phases.
- Edition
- 140th China Import and Export Fair
- Dates
- October 15 to November 4, 2026
- Location
- Guangzhou, China
- Buyers’ alliance
- 58 major buyer companies from 32 countries or regions have joined
- Livestreaming
- Planned across all three phases, with more than 100 participating companies signed up
What people are saying
This is also a new measure for deepening buyer classification and promoting a shift in buyer work from ‘traffic management’ to ‘value operation’.
This edition of the Canton Fair is innovatively introducing a new ‘exhibition plus overseas livestreaming’ format.
Sources
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