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Charagh Din Opens First Kochi Store After 77 Years
Charagh Din is a menswear company from Mumbai.
It has opened its first store in Kerala, in the city of Kochi.
The brand is 77 years old and had operated from one main store for nearly seven decades.
The company says many customers from Kerala already buy its clothes.
Some visit its Mumbai store, while others shop on its website.
The new store sells clothes for parties, weddings and celebrations.
It opened through a partnership with the Aswani Lachmandas Group.
The company will study how the Kochi store performs before opening more stores.
It currently does not plan to start a women’s wear brand.
Mumbai-based menswear brand Charagh Din has opened its first Kerala outlet in Kochi.
The company selected Kerala because of its existing customer base in the State.
An estimated 200–300 Kerala customers visit the brand’s Mumbai store daily, while 500–700 access its website.
The Kochi outlet operates through a special franchise partnership with the Aswani Lachmandas Group.
Charagh Din will assess the Kochi store before deciding whether to expand into more markets.
- Who
- Charagh Din, represented by partner Raju Daswani, opened the outlet with the Aswani Lachmandas Group.
- What
- The 77-year-old Mumbai-based menswear brand opened its first store in Kerala.
- Where
- Kochi, Kerala, India.
- When
- September 25, 2026, according to the publication date.
- Why
- The company said Kerala already has a strong customer base for its brand.
Key facts
- Brand
- Charagh Din
- New outlet
- First Kerala store, located in Kochi
- Brand age
- 77 years
- Daily Mumbai visitors from Kerala
- Estimated 200–300 customers
- Daily website users from Kerala
- Estimated 500–700 customers
- Manufacturing
- 14 units in different locations in Mumbai
- Mailing list
- More than six lakh customers
- Expansion approach
- Assess the Kochi store before deciding on further expansion
Quotes
Raju Daswani
Partner at Charagh Din
““Every new store is not just a step towards expanding the business. It is an opportunity to pass on our legacy, passion for fashion and commitment to quality to a new generation. Kochi is a new beginning for us,””
thehindubusinessline.com
““We want to see how this goes and how we progress here,””
thehindubusinessline.com
Sources
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