1 hr ago

Ganesh Chaturthi Gold Demand Shifts Toward Coins, Lightweight Jewellery

Ganesh Chaturthi begins the festival season when many people in India buy gold.

Gold now costs much more than it did during the same festival last year.

Experts still expect people to keep buying gold.

However, shoppers may spend smaller amounts.

They may choose coins or lighter jewellery instead of heavier pieces.

Some customers may exchange old jewellery for new items.

People may also upgrade their existing gold.

Buyers are expected to pay closer attention to trustworthy and accredited sellers.

Key facts

Festival timing: Ganesh Chaturthi marks the onset of India’s festival season and festival-led gold buying.
Price comparison: Gold prices are 45–50% higher than during Ganesh Chaturthi last year.
Preferred products: Consumers may favor gold coins and lightweight jewellery.
Purchase size: Smaller-ticket purchases may become more common.
Additional demand: Exchange and upgrade-led purchases are expected to contribute meaningfully.
Seller preference: Trust, transparency, and accreditation may increasingly influence purchase decisions.
Expert source: Kaushlendra Sinha, CEO of the Indian Association for Gold Excellence and Standard, provided the assessment.

timesnownews.com · 1 hr ago