1 week ago
Maharashtra Pushes To Become Global MICE Tourism Hub
Maharashtra wants more big business meetings, conferences and exhibitions to take place there.
This type of travel is called MICE tourism.
The state has created a Maharashtra Convention Bureau to help event organisers.
The bureau helps connect organisers with government offices and private companies.
It is designed to make permits and approvals easier to obtain.
Maharashtra is also offering financial support and training for event workers.
The state says business visitors often spend more money than ordinary leisure tourists.
It hopes visitors will stay longer and explore the state after their events.
Maharashtra has invited global organisers, delegates and industry stakeholders to host major MICE events in the state.
The Maharashtra Tourism Policy 2024 provides fiscal and administrative support for developing MICE tourism.
The Maharashtra Convention Bureau, announced at IMEX Frankfurt in May 2025, now operates as a centralised facilitator.
The bureau connects government regulators with hospitality and logistics companies and offers single-window clearances.
Initial promotional efforts target Mumbai, Pune, Nashik, Nagpur and Chhatrapati Sambhaji Nagar.
- Who
- The Maharashtra government, through the Maharashtra Convention Bureau, is inviting event organisers, delegates and industry stakeholders.
- What
- The state is promoting itself as a global destination for Meetings, Incentives, Conferences and Exhibitions, or MICE, tourism.
- Where
- The initial focus is Mumbai Metropolitan Region, Pune, Nashik, Nagpur and Chhatrapati Sambhaji Nagar in Maharashtra, India.
- When
- The bureau was announced at IMEX Frankfurt in May 2025; the invitation was issued one year after the Maharashtra Tourism Policy 2024 framework was launched.
- Why
- The initiative aims to attract global business events, increase tourism spending, simplify approvals and encourage delegates to extend trips into leisure stays.
Key facts
- Policy framework
- Maharashtra Tourism Policy 2024
- Facilitating body
- Maharashtra Convention Bureau
- Bureau headquarters
- Mumbai
- Administrative leadership
- The bureau functions under the additional chief secretary of tourism.
- Services
- Single-window clearances, regulatory coordination and connections with hospitality and logistics providers.
- Support measures
- Targeted fiscal incentives and workforce certification programs.
- Initial destinations
- Mumbai Metropolitan Region, Pune, Nashik, Nagpur and Chhatrapati Sambhaji Nagar.
Quotes
Sanjay Khandare
Maharashtra Tourism’s additional chief secretary
“Through the Maharashtra Convention Bureau, we are providing organisers with a single point of facilitation and a collaborative platform that makes planning and hosting events easier.”
freepressjournal.in
Sources
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