2 weeks ago
Festive Decoration Becomes a Logistics Challenge for Multi-City Businesses
Festive decorations are becoming harder when a company has many stores or offices.
One design may need to be installed in many cities at nearly the same time.
If each city uses a different decorator, the colours, materials or sizes may change.
CherishX tries to solve this by sending standard materials and instructions from a central system.
Decorators also send photographs so a central team can check their work.
Problems can be fixed before the decorators leave.
The company says it can manage up to 500 installations in one day.
Families are also using online designs so their home decorations look like the pictures they ordered.
Large retailers are standardising festive decorations across dozens or hundreds of stores to ensure consistent designs and timing.
CherishX uses centralised materials, warehouse inventory, partner briefings and technology to coordinate multi-city installations.
Execution partners upload photographs for central quality checks, allowing mismatches to be corrected before teams leave.
CherishX says its network can handle up to 500 decor installations in a day.
The same shift toward predictable, catalogue-based decoration is emerging in homes and corporate event services.
- Who
- Retailers, offices and other multi-location businesses, along with decoration providers such as CherishX.
- What
- Festive decoration is becoming a standardised, technology-supported logistics and quality-control operation.
- Where
- Across stores, offices, showrooms, restaurants and homes in multiple Indian cities.
- When
- The shift has developed over the past three years, with demand concentrated around festivals including Ganesh Chaturthi, Dussehra, Diwali and Christmas.
- Why
- Businesses want consistent designs, materials, quality and delivery timing across locations while reducing the burden of managing many local vendors.
Key facts
- Market estimate
- The Confederation of All India Traders estimated Diwali 2025 trade at ₹6.05 lakh crore, about 25% higher than the previous year.
- Reported capacity
- CherishX says its network can handle up to 500 decor installations in a day.
- Operating model
- Materials and requirements are standardised centrally and managed through CherishX's central warehouse.
- Quality control
- Execution partners upload installation photographs for central review while they are still at the venue.
- Business users
- Retail chains, offices, shops, showrooms, restaurants and other commercial spaces are identified as customers.
- Consumer expansion
- CherishX has expanded its Ganesh Chaturthi category to include DIY decor, compact home backdrops, floral arrangements and larger mandap-style installations.
Quotes
Mayank Singhania
Co‑founder of CherishX, a company that provides B2B decoration services
“"The challenge at scale isn't finding decorators. They exist in every city. It is ensuring that the same design, materials and execution standards reach every location."”
livemint.com
“"The market now wants speed, quality and scale together, and traditionally you could only pick two. Standardisation is what lets us stop treating it as a trade‑off."”
livemint.com
Sources
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