4 days ago

Cakes, Flowers and Pets Expand Raksha Bandhan’s Festive Basket

Cakes, Flowers and Pets Expand Raksha Bandhan’s Festive Basket
Why Raksha Bandhan has gone off script: Cakes, flowers and pet rakhis rewrite the sibling ritual · thehindubusinessline.com

Raksha Bandhan is traditionally a festival where siblings exchange a special thread called a rakhi.

Now, many people are also buying cakes, flowers, gifts and more expensive rakhis.

Some children even tie rakhis to their pets.

Shops and delivery companies are encouraging families to buy these extra items.

Cake shops and gift platforms are offering special Raksha Bandhan products.

Flowers are being sold with rakhis, chocolates and personalised messages.

Rakhis can now include characters, names, photographs, silver or gemstones.

This means the festival is becoming a larger shopping occasion, not just a time to buy a thread and sweets.

Key facts

Estimated national trade
₹30,000-32,000 crore
Estimated rakhi trade
₹25,000 crore, according to the Confederation of All India Traders
Spending around the rakhi
₹5,000-7,000 crore
Cake-search growth
38% in Chandigarh and 20% in Delhi; 9-12% in Bengaluru, Chennai, Hyderabad and Pune
Example cake prices
Bakingo photo cakes from about ₹739; Theobroma’s Raksha Bandhan cake at ₹715
Swiggy festival food orders
Up 32.4%; non-metro orders increased 38.1%
Basic rakhi price
The articles cite ₹10 for a basic rakhi, while premium versions cost multiples of that price

Sources

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