1 week ago
Forever52 Launches Academic Series for India’s Professional Beauty Boom
Forever52 has created a new makeup collection for people learning or working as professional makeup artists.
The collection is called the Academic Series.
It includes foundations, concealers, powders, bronzers, and palettes.
These products are designed to help artists create different complexions and makeup looks.
Prices range from ₹849 to ₹2,999.
The products will be available online, in stores, and through makeup academies.
Forever52 also wants to provide classes, seminars, and training for artists.
The company hopes this will help India’s professional makeup community grow.
Forever52 launched the Academic Series to support India’s growing professional makeup artist community.
The collection includes seven base-makeup products, 25 shades, and two concealer palettes.
Products are priced from ₹849 to ₹2,999 and will be sold through professional beauty channels across India.
Forever52 expects the range to generate ₹12–20 crore in first-year sales and expand to 500 academy partners.
The company plans education programs, masterclasses, and future products shaped by makeup artist feedback.
- Who
- Forever52, with support from Future Makeup Managing Director Rajat Aggarwal, launched the Academic Series.
- What
- A professional base-makeup collection and education-focused initiative for makeup artists, students, educators, and academies.
- Where
- The initiative will launch across India, beginning in about 25 priority cities and later expanding to Tier 2 and Tier 3 markets.
- When
- Why
- Forever52 aims to respond to the growth of professional beauty training and strengthen its long-term presence in India’s professional makeup market.
Key facts
- Collection
- Seven professional base-makeup products, 25 individual shades, and two concealer palettes.
- Price range
- ₹849 to ₹2,999.
- India revenue
- Forever52 reported around ₹268 crore in India revenue in the previous financial year.
- First-year sales target
- ₹12–20 crore for the Academic Series.
- Distribution target
- Around 100 priority retail locations and 100 selected makeup academy partnerships initially.
- Expansion target
- Up to 500 academy partners within the first year, based on educator feedback and demand.
- Availability
- The Forever52 website, Nykaa Pro, authorized distributors, selected professional beauty retailers, and makeup academies across India.
Quotes
Rajat Aggarwal
Managing Director at Future Makeup
“The Academic Series reflects our long-term vision for professional beauty. We are committed to supporting artists from the first day of training through every phase of their careers. By merging trusted products with education, mentorship, and industry collaboration, we hope to encourage the growth of India's professional makeup community and strengthen Forever52's status as a preferred brand.”
freepressjournal.in
“For 17 years, we've collaborated with professional makeup artists, and their insights have always influenced our innovation. Today, more students are entering professional makeup through academies and certification programs. The Academic Series is designed to support them with products tailored to how artists learn and work, while also affirming our commitment to the professional community.”
freepressjournal.in
Sources
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