8 months ago
Ixigo and Cleartrip Battle for Second Place
Ixigo and Cleartrip are two big companies that help people book travel online in India.
MakeMyTrip is the biggest, but Ixigo and Cleartrip want to be the second biggest.
Ixigo is good at trains and buses, while Cleartrip is known for flights.
They both want to grow in hotels and use computers to make travel easier.
They are also trying to get more people to book international trips.
It's like a race to see who can help more travelers and make the most money.
Ixigo and Cleartrip are competing to be the second-largest online travel agency in India, behind MakeMyTrip.
Ixigo focuses on rail, travel information, and organic traffic, while Cleartrip is air-heavy and chasing scale.
Both companies are expanding into the hotel segment, with Cleartrip aiming to double its share to 30%.
They are using artificial intelligence to improve customer experience and reduce friction.
The Indian online travel market is growing, with significant potential for expansion in both domestic and international travel.
- Who
- Ixigo and Cleartrip, two major online travel agencies in India.
- What
- A competition to claim the second position in the Indian online travel market.
- Where
- India, with a focus on domestic and international travel markets.
- When
- The battle is ongoing, with recent developments in 2025.
- Why
- To capture the next wave of digital travel users and build a multi-transport platform.
Ixigo
Cleartrip
Market Position
Ixigo
Ixigo claims to be the fastest-growing OTA and number two in financial metrics like revenue and GTV.
Cleartrip
Cleartrip asserts its strong right to be number two, focusing on foundational growth.
Business Focus
Ixigo
Ixigo focuses on rail, travel information tools, and organic traffic with lower acquisition costs.
Cleartrip
Cleartrip is air-heavy, with flights accounting for over 80% of its GBV, and is unapologetically chasing scale.
Hotel Segment
Ixigo
Ixigo launched hotels in late 2023 but is still working on product-market fit.
Cleartrip
Cleartrip aims to double its hotel share to 30% to stabilize economics.
AI Integration
Ixigo
Ixigo uses AI for chat-based support and trip tracking.
Cleartrip
Cleartrip is experimenting with conversational discovery tools and itinerary builders.
Key facts
- MakeMyTrip Market Share
- Over 50%
- Ixigo's GBV
- ₹14,971 crore
- Cleartrip's GBV
- ₹13,956 crore (estimated)
- Ixigo's Revenue
- ₹1,191 crore in FY25
- Cleartrip's Revenue
- ₹234 crore in FY25
- Online Penetration
- 42.7% in FY25 (estimated)
- Hotel Market Size
- $4.2 billion in FY25
- International Tourism Market
- $21.6 billion in 2024, expected to reach $61.7 billion by 2033
Quotes
Manjari Singhal
Chief business and growth officer of Cleartrip
“"Buses and trains become very important because 60-70% of India’s travelling universe sits in these two categories. So, the idea is to make buses and trains our acquisition engine. Roughly 9 million people become first-time flyers every year, and today we miss that opportunity completely because a competition who already has these businesses is able to leverage their databases."”
livemint.com
“"For Cleartrip, this year was about putting in place some of the foundational layers. It is funny to call them foundational because Cleartrip is an old company, but as an organization we had never quite been able to get a real grip on it."”
livemint.com
Aloke Bajpai
Chairman and group chief executive of Ixigo
“"The debate about the number two position is finally over. If you look at impact, we touch more travellers than anyone else. On financial metrics like revenue or GTV (gross transaction value), we are number two. On growth, we are number one because we are the fastest growing OTA (online travel agency)."”
livemint.com
“"I wish there were less supply constraints in flights, trains, and hotels. It just seems like we are perennially constrained as a country in terms of the number of planes, trains and even hotels we have versus what we need."”
livemint.com
Gaurav Kothari
Principal at investment fund Prosus Ventures
“"There is a perception that the industry has been around for a very long period, but when we look at some of the underlying numbers in terms of internet penetration, we are still far behind (many other markets). Travel is at an inflection point. Once GDP (gross domestic product) reaches a certain stage, sectors like travel benefit disproportionately. We think overall travel is a long-term secular growth story."”
livemint.com
“"Ixigo’s growth has not been marketing-driven. They raised less than $100 million until the Prosus investment in their entire journey, and they had already built a very large business."”
livemint.com
Anand Ramanathan
Partner and consumer industry leader (South Asia) at Deloitte
“"There is both a penetration story and a market expansion story here. Online penetration is still barely 50% (of the total travel pie), so the scope for growth is huge."”
livemint.com
“"International is the silver lining. It is one of the reasons the margins come in (for OTAs)."”
livemint.com
Virendra Jain
Co-founder and chief executive of VIDEC
“"Air yields wafer-thin commissions and is a duopoly (India’s domestic aviation market is mostly split between market leader Indigo and Air India). If you do not expand horizontally to non-air categories, you hit a revenue ceiling with no profitability in sight."”
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