7 months ago
Travel Portals Use AI for Simplified Bookings
Big travel websites are using smart computer programs called AI to make it easier for people to plan trips.
MakeMyTrip is helping women choose safe places to stay by showing them special information about hotels.
Cleartrip is showing people if flight prices are cheap or expensive compared to usual.
ixigo is using AI to answer customer calls quickly and process refunds faster.
These companies are doing this to grow their business and make customers happier.
More people are traveling in India, and there are now more airports than before.
ixigo got a lot of money from an investor to help them build even better AI tools.
MakeMyTrip uses AI to help women plan trips with safety cues and women-specific hotel amenities.
Cleartrip displays airfare trends to help users make informed booking decisions.
ixigo's AI resolves nearly half of voice support calls and processes refunds within three hours.
Domestic tourism in India grew at a CAGR of 9.9% between 2011 and 2024.
ixigo secured ₹1,290 crore investment from Prosus for AI and hotel business expansion.
- Who
- Online travel portals like MakeMyTrip, Cleartrip, and ixigo
- What
- Implementing AI-based solutions to simplify bookings and improve customer engagement
- Where
- India
- When
- Ongoing, with specific features recently launched
- Why
- To drive growth, improve customer experience, and increase efficiency
Key facts
- Companies
- MakeMyTrip, Cleartrip, ixigo
- AI Applications
- Trip planning, airfare trends, voice support
- Domestic Tourism Growth
- 9.9% CAGR (2011-2024)
- Airports in India
- 163 (2025)
- Investment in ixigo
- ₹1,290 crore from Prosus
- Voice Support Efficiency
- 97% calls answered within 2 minutes
- Refund Processing Time
- Average 3 hours
Quotes
Rajesh Magow
Co-Founder and Group CEO of MakeMyTrip
“Women are already careful in planning their travel. The usage patterns indicate how thoughtfully they evaluate both stays and travel routes. We are trying to make this trip planning process easier for them leveraging our rich data and AI so that they can take informed decisions.”
thehansindia.com




