1 year ago
Creatine Sales Surge as Women and Older Adults Embrace Supplement
Creatine, a supplement once tied to gym culture, is becoming popular with women and older adults.
Sales are booming, especially after the COVID-19 pandemic, with GNC seeing a large increase in sales.
Women now account for a larger share of buyers, and the average consumer is getting older.
Creatine helps the body produce energy and has benefits beyond just muscle growth, like improving bone and cognitive health.
Online influencers have helped spread this message.
The global creatine market is expected to grow significantly in the coming years.
Creatine is now being studied for various applications, potentially even to mitigate symptoms of menopause and degenerative brain diseases.
Creatine sales are surging, fueled by increased demand from women and older adults.
GNC saw a 75% increase in creatine sales since 2020.
Women now account for 30% of creatine purchases, up from 18% in 2020.
The creatine market is projected to quadruple to $4.2 billion by 2030.
Research is exploring creatine's benefits beyond muscle building, including bone and cognitive health.
- Who
- Women, older adults, and creatine consumers
- What
- Creatine sales are increasing due to rising demand, and overcoming negative stigmas.
- Where
- The creatine market is global, with increased sales in the US.
- When
- Sales began increasing after the Covid-19 pandemic.
- Why
- Changing consumer demographics and benefits are contributing to the surge.
Key facts
- GNC Sales Increase (2020-Present)
- 75%
- Average Buyer Age (2020 vs. Present)
- 30 vs. 35 years
- Women's Share of Purchases (2020 vs. Present)
- 18% vs. 30%
- Projected Creatine Market Growth (2024-2030)
- Quadrupling to $4.2 billion
- Create Wellness Sales (2022-2024)
- $5M - $20M
Quotes
Mark Butera
GNC’s vice president of merchandising
“Creatine is now in more baskets than almost any other supplement we carry.”
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Darren Candow
a professor at the University of Regina focusing on exercise physiology, nutrition and aging
“It’s something to consider for likely anybody on the planet in some way or another.”
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Dan McCormick
co-founder and chief executive officer of Create Wellness
“Turns out that everyone in the MLB that was taking steroids was also taking creatine and so in the hearts and minds of the American consumer creatine was, therefore, a steroid.”
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Scott Forbes
an associate professor at Brandon University studying creatine’s effectiveness on athletic performance and brain health
“One study on Alzheimer’s disease that showed that if they supplement with creatine they can actually increase the creatine stores within the brain and they also improved cognitive function.”
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