4 days ago
Škoda Bets on Sedans, Service Expansion and EVs in India
Škoda has sold cars in India for 25 years.
It became known there for sedans such as the Octavia.
SUVs are popular, but the company thinks some people still want sedans.
In 2026, it plans to show the Octavia RS, Superb TDI and Slavia facelift.
The Octavia RS is made for drivers who enjoy speed and performance.
The Superb TDI is a larger diesel car designed for comfort and long trips.
Škoda says it now uses nearly 90 percent local content and has expanded its service network.
It has also added warranty, roadside assistance and free-service benefits.
The company is considering limited imported EVs while working on a locally produced electric vehicle.
Škoda plans to showcase the Octavia RS, Superb TDI and Slavia facelift in India in 2026.
The Octavia RS targets performance enthusiasts, while the Superb TDI emphasizes comfort and long-distance touring.
Škoda says 100 Octavia RS units sold immediately last year, with 50 additional units planned.
The company has expanded to 190 cities, nearly 340 touchpoints and 200 workshops in India.
Škoda is considering limited imports of global EVs while developing a locally produced electric vehicle.
- Who
- Škoda Auto India, represented by Brand Director Ashish Gupta, is pursuing the strategy.
- What
- The company is reaffirming its sedan lineup while expanding services and preparing for electric vehicles.
- Where
- India, including Škoda’s manufacturing and service operations there.
- When
- The planned product showcase is for 2026; the company is considering EV imports next year, according to the interview.
- Why
- Škoda wants to remain relevant, differentiate itself from SUV-focused competitors and build customer trust.
Key facts
- India market milestone
- Škoda has operated in India for 25 years after entering in 2001.
- Planned 2026 models
- The Octavia RS, Superb TDI and Slavia facelift are being showcased for India.
- Octavia RS allocation
- Škoda sold 100 units immediately last year and plans to bring 50 more.
- Local content
- The company says its Indian vehicles have almost 90% local content.
- Sales and service reach
- Its network covers 190 cities and nearly 340 touchpoints, with 200 workshops.
- Customer-care package
- Supercare includes four years of warranty, four years of roadside assistance and four free services.
- EV direction
- Škoda is considering limited imports of the Peaq and Elroq while developing a local EV.
Quotes
Ashish Gupta
Brand Director of Škoda Auto India
“For many customers, a sedan is the original car. For Škoda, sedans stay relevant because that also helps to differentiate our brand in a world of SUVs.”
freepressjournal.in
“The decision to bring the Superb back was not about the diesel engine; it was about the Superb itself.”
freepressjournal.in
Sources
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