1 week ago
Skoda Unveils New Slavia, Plans Octavia RS and Superb Return
Skoda has shown a new version of its Slavia sedan in India.
Many Indian car buyers now prefer SUVs, which make up more than 60% of car sales.
Skoda still believes some customers want sedans.
People can book the new Slavia by paying Rs 15,000.
The company has not announced the Slavia’s final price yet.
Deliveries should start around the festive season.
Skoda also plans to bring back the Octavia RS and introduce a new Superb.
Those two cars are expected to be delivered in the second quarter of next year.
Skoda has unveiled the new Slavia sedan in India despite SUVs accounting for more than 60% of car sales.
Bookings for the Slavia have opened with a Rs 15,000 down payment, while its price has not been announced.
Slavia deliveries are expected to begin at the start of the festive season.
Skoda has opened pre-bookings for the Octavia RS and all-new Superb, with deliveries planned for the second quarter of next year.
The company says nearly 80,000 Slavia cars have been sold and that India remains a key growth market.
- Who
- Skoda Auto, including CEO Klaus Zellmer, sales and marketing board member Martin Jahn, and Skoda Auto India brand director Ashish Gupta.
- What
- Skoda unveiled the new Slavia sedan and announced the return of the Octavia RS and the all-new Superb to India.
- Where
- India, with the announcement made in Pune.
- When
- Slavia bookings have started, with deliveries expected from the beginning of the festive season; Octavia RS and Superb deliveries are planned for the second quarter of next year.
- Why
- Skoda says there is continuing demand for sedans and aims to build on the Slavia’s sales, sedan heritage, and position in India.
Skoda’s Sedan Strategy
SUV-Dominated Market
Consumer demand
Skoda’s Sedan Strategy
Skoda says demand for sedans remains and that the Slavia has earned customer trust in its segment.
SUV-Dominated Market
SUVs account for more than 60% of total cars sold in India, showing that the market has shifted strongly toward SUVs.
Future product focus
Skoda’s Sedan Strategy
Skoda is reinforcing its sedan range with the new Slavia, the returning Octavia RS, and the all-new Superb.
SUV-Dominated Market
The SUV sales trend presents a challenge for the company’s decision to continue emphasizing sedans.
Key facts
- Company
- Skoda Auto
- Model unveiled
- New Slavia sedan
- Slavia booking amount
- Rs 15,000 down payment
- Slavia pricing
- Price not yet announced
- Slavia sales
- Nearly 80,000 cars sold to date
- Additional models
- Octavia RS and all-new Superb
- Planned additional deliveries
- Second quarter of next year
Quotes
Klaus Zellmer
CEO of Skoda Auto
“"India remains one of our most important global growth markets and a great example of what Skoda Auto can achieve when we listen closely to our customers."”
deccanchronicle.com
Sources
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