3 weeks ago
Super.money Unveils SplitStore for Gen Z Shoppers
Imagine you really want to buy new shoes or a phone, but you don't have all the money right now.
A company called super.money has started a new online shop named splitStore.
It lets you pay a little bit of money at the start and then pay the rest in three smaller payments.
The best part is that you don't pay anything extra — there is no interest and no hidden fees.
It's a bit like taking the item home now and paying it back over a few weeks.
This helps young people who are new to credit and don't have a credit card or credit history yet.
The shop sells products from popular brands like Apple and Nike, and Flipkart brings your order to your door.
Before you can shop, you have to prove who you are with a special check called KYC so everything stays safe.
Flipkart-backed super.money has launched splitStore, a credit-linked e-commerce platform aimed at Gen Z and new-to-credit buyers.
The company expects splitStore to contribute up to 20% of platform revenue by December, with lending's revenue share falling from 85-90% to 60%.
Shoppers pay a small down payment plus three installments at zero interest and zero fees.
The catalogue spans mobiles, fashion, electronics, appliances, beauty, fitness, gourmet food, home and furniture, with 60 lakh products delivered via Flipkart's infrastructure.
splitStore is a closed-loop credit product tied to specific purchases, and new users must complete KYC verification before using the credit facility.
- Who
- Prakash Sikaria, founder and CEO of super.money, the Flipkart-backed brand operated by Scapic Innovations.
- What
- Launched splitStore, a credit-linked e-commerce platform allowing customers to buy products in zero-interest, zero-fee installments.
- Where
- India.
- When
- Recently announced; no specific launch date was provided in the article, with a revenue target of 20% contribution set for December.
- Why
- To tap Gen Z and new-to-credit users who lack credit scores or credit cards, offering a safe closed-loop credit model to build repayment track records while shifting super.money's focus from lending to commerce.
Key facts
- Company
- super.money (operated by Scapic Innovations)
- Founder & CEO
- Prakash Sikaria
- Backer
- Flipkart
- New platform
- splitStore
- Revenue target
- Up to 20% of platform revenue by December
- Target revenue mix
- Lending 60%, payments 20%, commerce 20%
- Payment terms
- Small down payment + 3 installments, zero interest and zero fees
- Catalogue
- 60 lakh products across categories including Apple, Nike, Adidas, Nothing, Marshall, Mokobara and Snitch
Quotes
Prakash Sikaria
Founder and CEO of Super.money
“"There's no revolving line to overdraw, no hidden fees, no late‑fee profit motive. That structure cuts risk significantly, which is what lets us serve new‑to‑credit users safely."”
rediff.com
“"We want splitStore to contribute up to 20 per cent of platform revenue by December."”
rediff.com
Sources
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