2 hrs ago
Apple Unveils iPhone 18 Pro in Burgundy, Glacier
Apple showed two new iPhones called the iPhone 18 Pro and iPhone 18 Pro Max.
They look mostly like last year’s iPhone 17 Pro models.
The main visible change is their new color choices.
People can choose Deep Black, Silver, Glacier, or Burgundy.
Apple also called the Glacier color “Glacier Blue.”
The phone’s frame and back glass are designed to match more closely.
The new iPhones use Apple Intelligence and can access stronger AI models through Private Cloud Compute.
This was John Ternus’ first Apple event as CEO, and the audience applauded him for about 30 seconds.
Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max at its “Surprise and Shine” event.
The phones are available in Deep Black, Silver, Glacier, and Burgundy finishes.
Apple also described the Glacier finish as “Glacier Blue,” creating a variation in its color naming.
The aluminum frame and Ceramic Shield glass are designed to match the phones’ rear finishes more closely.
The launch was John Ternus’ first appearance as Apple’s CEO, and he received a standing ovation lasting about 30 seconds.
- Who
- Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max; John Ternus appeared as Apple’s CEO.
- What
- Apple unveiled two new Pro iPhone models with refreshed colors, a more color-matched design, and Apple Intelligence features.
- Where
- When
- At Apple’s “Surprise and Shine” event; no specific date is provided.
- Why
- Apple refreshed the Pro iPhone lineup with new finishes, a more unified appearance, and AI capabilities.
Key facts
- Models
- iPhone 18 Pro and iPhone 18 Pro Max
- Colors
- Deep Black, Silver, Glacier, and Burgundy
- Color naming
- The article refers to Glacier as both “Glacier” and “Glacier Blue.”
- Materials
- An aluminum frame and Ceramic Shield glass
- AI features
- Apple Intelligence and access to more powerful models through Private Cloud Compute
- CEO appearance
- John Ternus’ first appearance as Apple’s CEO
- Audience reaction
- A standing ovation lasting around 30 seconds
Sources
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