6 days ago
IIMC Orientation Highlights Journalism Ethics and Industry-Academia Collaboration
The Indian Institute of Mass Communication held an orientation programme for its 2026–27 students in Dhenkanal.
Asutosh Rath of NALCO told students that journalists and communicators must follow strong ethical principles.
He said people expect information to be truthful and accurate, especially during difficult situations.
Rath warned organisations not to give misleading information during crises.
He also advised students to learn communication, graphic design and new technologies.
Students were encouraged to gain deep knowledge about the subjects they cover.
NALCO plans to offer corporate communication internships to IIMC students starting next year.
The event also included a quiz, prizes, interviews and discussions about careers and industry cooperation.
Asutosh Rath said professional ethics and values are essential in journalism, mass communication and crisis management.
Rath urged students to provide authentic, accurate information and avoid misleading statements during crises.
He encouraged students to develop communication, graphic-design and technology skills while building domain expertise.
NALCO plans to offer corporate communication internships to IIMC students starting next year and collaborate on academic programmes.
The orientation included an aluminium-industry quiz, prize distribution and discussions on professional practices and career opportunities.
- Who
- Asutosh Rath, NALCO Executive Director (HR), addressed students of the Indian Institute of Mass Communication, along with Anand Pradhan and Bibhudatta Mahapatra.
- What
- An orientation programme focused on journalism ethics, crisis management, professional skills and industry–academia cooperation.
- Where
- Dhenkanal, at the Indian Institute of Mass Communication.
- When
- The programme was held for the 2026–27 batch; NALCO internships are planned to begin next year.
- Why
- The programme aimed to promote ethical communication, strengthen student skills and improve cooperation between IIMC and industry.
Key facts
- Speaker
- Asutosh Rath, NALCO Executive Director (HR)
- Programme
- Indian Institute of Mass Communication orientation for the 2026–27 batch
- Core message
- Professional ethics and values have no substitute in journalism, mass communication and crisis management
- Crisis guidance
- Organisations should provide authentic, accurate information and avoid misleading statements
- Planned opportunity
- NALCO will offer corporate communication internships to IIMC students starting next year
- Additional activities
- The event included an aluminium-industry quiz, prize distribution and a student interview for the “Table Talk” book
- Industry participation
- Aditya Birla Group Vice-President (Corporate Communication) Bibhudatta Mahapatra discussed professional practices
Sources
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