1 week ago
Haier India Ramps Up Investment Amid Strong Double-Digit Growth
Haier Appliances India says its business is growing quickly in India.
It wants to reach ₹14,000 crore in revenue by the end of 2026.
The company grew 27% between January and August.
It says customers are buying more mid-range and premium appliances.
Higher oil, shipping and commodity costs are making products more expensive to produce.
Because of this, Haier has already raised prices and may raise them slightly again.
It plans to spend ₹55 crore on marketing during the festival season.
Haier is also working to reach more stores and improve its supply chain.
Haier Appliances India is targeting ₹14,000 crore in revenue by the end of 2026.
The company reported 27% growth from January through August and expects 27-30% growth in calendar year 2026.
Demand is strongest in the mid and premium segments, reflecting broader premiumisation trends.
Haier has raised prices by 10-12% and may add an approximately 2% increase in October because of cost pressures.
The company plans to invest about ₹55 crore during the festival season and expand its distribution beyond 28,000 outlets.
- Who
- Haier Appliances India, led by CEO NS Satish, with Bharti Enterprises, Warburg Pincus and Haier as major shareholders.
- What
- The company is increasing investments, targeting rapid revenue growth and expanding its products, supply chain, marketing and distribution.
- Where
- India.
- When
- The update was published on September 8, 2026; the company is targeting revenue growth through calendar year 2026 and plans a possible price increase in October.
- Why
- Haier is responding to strong demand in mid and premium appliances while addressing higher crude oil, container and commodity costs and seeking to strengthen market share.
Key facts
- 2026 revenue target
- ₹14,000 crore by the end of calendar year 2026
- Growth reported
- 27% from January through August
- 2026 growth forecast
- 27-30%
- Recent price increase
- 10-12% in the past few months
- Potential October increase
- About 2% in the mid and premium segments
- Festival marketing investment
- About ₹55 crore
- Current distribution
- 28,000 outlets in India
Quotes
NS Satish
CEO of Haier Appliances India
“Cost pressures are there due to various factors including crude oil prices, container costs, commodity pressures, among others. We have, in the past few months, taken a price increase of 10-12 per cent. We may take some marginal price hike of about 2 per cent in October in the mid and premium segments.”
thehindubusinessline.com
“We are on track to garner 27-30 per cent growth in CY2026. In the January-August period, we saw 27 per cent growth despite macro-economic challenges. We have already achieved revenues that we garnered in CY2024 and by this month, we hope to be at revenue levels achieved in CY2025.”
thehindubusinessline.com
Sources
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