1 day ago

Instagram Renames AI Creator Tag, Warns Unlabeled Profiles

Instagram is changing the name of a label used for profiles featuring artificial people.

The new name is “AI-generated profile.”

It is meant to help users understand when a profile does not represent a real person.

Creators can add the label in their profile settings.

Instagram says using the label will not reduce a profile’s reach.

If Instagram finds an unlabeled AI profile, it may stop recommending that account to new users.

Creators can add the label or appeal the decision.

The rule does not apply to real people who only use AI tools to make content.

Key facts

New label: “AI-generated profile” replaces the earlier “AI creator” wording.
Who must disclose: Profiles centered on entirely AI-generated people must use the label.
Who is excluded: Real creators who only use AI during content production do not need the profile label.
Label placement: The disclosure appears on the profile and alongside its content unless the media already has an AI-created or AI-edited label.
Reach impact: Instagram says proactively labeled profiles will not have their reach reduced because of the label.
Noncompliance: Unlabeled AI profiles may become ineligible for recommendations to people who do not already follow them.
Appeals: Creators can review restrictions through Account Status and appeal suspected misidentifications.

freepressjournal.in · 1 day ago