3 hrs ago
One Advertising Promotes Integrated Real Estate Marketing Model
One Advertising is a company that helps real estate developers market homes and other properties.
It began seven years ago by creating in-person events and experiences.
The agency says it now works with more than 200 developers in India.
It brings together online ads, search, sales calls, brokers and visits to property sites.
The company says a large number of leads does not necessarily mean a project is selling well.
Instead, it tracks things like visits, bookings and how quickly a phase sells.
It says it wants to expand in smaller Indian cities and improve how marketing data connects to sales results.
These descriptions and results are claims made in a promotional press release.
The Gurugram-based agency says it has spent seven years developing real estate marketing services after starting in experiential marketing.
One Advertising says it works with more than 200 developers across Tier-1 and Tier-2 Indian markets.
Its 30-member team combines paid media, search, creative, pre-sales, broker support and on-ground activations in what it calls a performance ecosystem.
The agency says it measures campaigns using outcomes such as site visits, qualified walk-ins, cost per booking and the pace of phase sales, rather than lead volume alone.
The company says it is a Meta Business Partner and Google Premier Partner and received the DCIS award for innovation.
- Who
- One Advertising, led by Directors Abhinav Sharma and Chirag Inderjeet Taneja.
- What
- The agency describes its integrated marketing approach for real estate developers and its expansion across Indian markets.
- Where
- The agency is headquartered in Gurugram and says it serves developers in Tier-1 and Tier-2 markets across India.
- When
- The article is dated October 3; it does not specify the year. The agency says it is seven years old.
- Why
- The agency says it aims to connect marketing activity to sales outcomes and improve accountability for developers.
Key facts
- Agency
- One Advertising
- Headquarters
- Gurugram, India
- Operating history
- Seven years, according to the article
- Team size
- 30 members
- Developer clients
- More than 200, according to the agency
- Reported credentials
- Meta Business Partner, Google Premier Partner, and recipient of the DCIS award for innovation
- Article date
- October 3; year not specified
Quotes
Chirag Inderjeet Taneja
Director at One Advertising
“You are not trying to catch a buyer at this income level. You are trying to be unavoidable. By the time he is ready to transact, the project should already feel like a decision he made months ago.”
theprint.in
“We stopped benchmarking our work against what real estate marketing in India looks like. We benchmark it against the best work in any category, anywhere, and then we hold the team to that.”
theprint.in
Sources
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