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LURE Holdings Partners With CIRIL on India’s Branded Real Estate
LURE Holdings and CIRIL are working together in India.
They want to help create luxury buildings and developments linked to well-known brands.
LURE brings international experience in luxury, hospitality and lifestyle projects.
It also has connections to more than 300 brands.
CIRIL understands India’s property market and works with local developers.
Together, they will look for suitable projects across the country.
The companies believe Indian buyers increasingly want memorable experiences, not just attractive buildings.
They hope this partnership will help make India’s premium real estate market more distinctive.
LURE Holdings and CIRIL announced a strategic partnership focused on India’s branded luxury real estate market.
The collaboration will connect international luxury, lifestyle, hospitality, wellness, fashion and retail brands with Indian development opportunities.
LURE contributes global expertise and access to more than 300 leading luxury and lifestyle brands.
CIRIL brings local market intelligence, developer relationships and knowledge of India’s real estate sector.
The partners aim to help developers create differentiated, experience-led projects and unlock greater value.
- Who
- LURE Holdings and CIRIL, with comments from Salvator Felous and Vijay Sarathi.
- What
- A strategic partnership to identify and develop branded, luxury and experience-led real estate opportunities in India.
- Where
- Mumbai, with opportunities targeted across India’s premium real estate market.
- When
- The announcement was made today; no calendar date was specified.
- Why
- To connect international brands with Indian development opportunities and support differentiated, higher-value real estate projects.
Key facts
- Partners
- LURE Holdings and CIRIL
- Market focus
- Branded, luxury and experience-led real estate
- Geographic scope
- India
- LURE network
- More than 300 fashion, lifestyle and luxury brands
- CIRIL contribution
- Market intelligence, developer ecosystem and Indian real estate expertise
- Target sectors
- Luxury, lifestyle, hospitality, wellness, fashion and retail
- Announcement location
- Mumbai
Quotes
Salvator Felous
Chairman and CEO of Luxury Fashion, Retail Concepts and Brand Modelling at LURE Holdings
“India stands at a pivotal moment in the evolution of its luxury real estate market. Rising wealth creation, increasing global exposure and a growing preference for identity-led experiences are reshaping buyer expectations across the country. Today, India represents one of the most compelling opportunities for luxury, lifestyle and hospitality brands seeking long-term growth through real estate. Our partnership with CIRIL brings together international brand expertise and deep local market insight”
deccanchronicle.com
“The future of luxury real estate is not defined by a name on a building, but by the strength of the experience behind it. India is one of the world’s most exciting growth markets, and through our partnership with LURE Holdings, we are creating a platform that connects global brand thinking with local market opportunity.”
deccanchronicle.com
Sources
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