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India’s Real Estate Market Shifts Toward Customer-Focused Development
India’s property market is changing how it measures success.
In the past, developers focused heavily on launching many projects and selling homes quickly.
Now, buyers want better construction, useful designs, good facilities and environmentally responsible buildings.
They also want homes that support community living and provide long-term value.
This is happening even though total housing sales fell in 2025.
More expensive homes continued to become a larger part of sales.
Experts say developers must listen more carefully to what customers want.
They believe quality, openness and good service can create stronger trust between buyers and developers.
India’s real estate sector is moving from launch volume toward quality, value and customer-focused development.
Buyers increasingly prioritize construction quality, design, functionality, sustainability, amenities and reliable project operations.
The sector is projected to grow from nearly $585 billion in 2026 to $926 billion by 2031.
Premium homes priced above Rs 1 crore rose from 53% of residential sales in 2024 to 63% in 2025.
Experts say greater transparency, accountability and consumer understanding can help developers build trust and sustainable projects.
- Who
- India’s real estate developers, buyers, investors and occupiers, with comments from Karan Agarwal of Srijan Realty.
- What
- The real estate sector is shifting toward customer-focused, quality-driven development rather than emphasizing project-launch volumes.
- Where
- India, including major cities where corporate leasing and Global Capability Centres are expanding.
- When
- The shift is described as occurring alongside market growth, with sales comparisons covering 2024 and 2025 and projections extending to 2031.
- Why
- Buyers are more informed and increasingly seeking construction quality, functionality, sustainability, transparency and long-term value.
Key facts
- Sector value in 2026
- Close to $585 billion
- Projected sector value in 2031
- $926 billion
- Premium housing threshold
- Homes priced above Rs 1 crore
- Premium housing share in 2024
- 53% of overall residential sales
- Premium housing share in 2025
- 63% of overall residential sales
- Growth drivers
- Institutional investment, REIT-backed properties, corporate leasing and Global Capability Centres
- Expert quoted
- Karan Agarwal, Associate Director, Srijan Realty
Quotes
Karan Agarwal
Associate Director at Srijan Realty
“Today’s buyer is more informed, educated and conscious than before. Although location and price still hold significance, there is a lot more that the customer expects from the property developer in terms of construction, design, functionality, amenities, sustainability, community living and value of investment.”
wionews.com
“Today, it is no longer about creating physical space but also creating an experience which the customers are looking for in line with their changing lifestyle.”
wionews.com
Sources
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