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Nongshim Takes Shin Ramyun to India’s K-Culture Pop-Ups
Nongshim is introducing its Shin Ramyun noodles to more people in India.
It did this through a special booth at a K-Culture event in Kolkata.
About 3,000 people visited the booth in one day.
Visitors could taste the noodles and play a roulette game.
The same kind of booth will appear in Chennai, Chandigarh, and Kochi.
The events are connected to HYBE INDIA’s search for members of a new global girl group.
They also include music, fan activities, workshops, and brand programs.
Nongshim hopes K-Culture fans will become interested in Korean food.
Nongshim’s Shin Ramyun Bunsik booth welcomed around 3,000 visitors in Kolkata on September 19.
Visitors sampled Shin Ramyun and participated in interactive activities including a roulette game.
The HYBE INDIA Pop-Up Park will next visit Chennai, Chandigarh, and Kochi.
The events are part of HYBE INDIA Audition: Final Call, which seeks talent for a global girl group.
Nongshim says its exports to India rose approximately 47% year-on-year in the first half of this year.
- Who
- Nongshim, HYBE INDIA, and Indian K-Culture fans.
- What
- Nongshim is offering Shin Ramyun tastings and interactive activities at HYBE INDIA Pop-Up Parks.
- Where
- Kolkata, Chennai, Chandigarh, and Kochi, India.
- When
- The Kolkata event was held on September 19; further events are planned after it.
- Why
- Nongshim aims to engage young Indian consumers and expand awareness of Shin Ramyun and Korean food.
Key facts
- Kolkata attendance
- Around 3,000 visitors experienced the Shin Ramyun booth in one day.
- Upcoming cities
- Chennai, Chandigarh, and Kochi.
- Event program
- The HYBE INDIA Pop-Up Park includes K-pop, fan activities, creative workshops, and brand collaborations.
- Nongshim booth
- The Shin Ramyun Bunsik booth offers product tastings and interactive consumer programs.
- Annual reach
- Nongshim plans to bring the Shin Ramyun brand experience to 10 Indian cities this year.
- India exports
- Nongshim’s exports to India increased approximately 47% year-on-year in the first half of this year.
- Distribution partnership
- Nongshim partnered with Blinkit in May.
Quotes
Nongshim spokesperson
Representative of Nongshim commenting on the company’s Indian promotional events
“In Kolkata, we saw many young consumers enjoying Shin Ramyun firsthand alongside K-Culture. As we continue meeting local fans in Chennai, Chandigarh, and Kochi, we hope more consumers will take an interest in experiencing K-Food with Shin Ramyun.”
theprint.in
Sources
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