1 day ago
South Korea Courts India’s Expanding Market for K-Content
South Korean companies want to do more business in India’s growing entertainment market.
The companies work in areas such as animation, games, television, characters and artificial-intelligence content.
They are meeting Indian companies in New Delhi at an event called K-Content BizWeek.
The event runs from August 31 to September 2, 2026.
Companies can discuss selling content, sharing characters and stories, and making projects together.
Korean and Indian officials said the event could strengthen cooperation between the two countries.
A similar meeting in Mumbai in May led to many business discussions and five agreements.
South Korea hopes these meetings will eventually become real contracts and partnerships.
The Korea Creative Content Agency brought 20 Korean and 74 Indian companies together in New Delhi from August 31 to September 2, 2026.
The Korea–India K-Content BizWeek focuses on business matchmaking, intellectual-property pitching and market-entry consultations.
The program offers up to 360 consultations on distribution, licensing, co-production and local partnerships.
Ten Korean companies are presenting animation, character, broadcasting, gaming and AI-content intellectual property to Indian buyers.
The initiative follows a May Mumbai event that produced 94 consultations, an estimated $11.41 million in consultation value and five signed MoUs.
- Who
- The Korea Creative Content Agency, 20 Korean content companies and 74 Indian content companies, with support from Korean and Indian officials.
- What
- A Korea–India K-Content BizWeek for business matchmaking, intellectual-property pitches and market-entry consultations.
- Where
- Hyatt Regency Delhi in New Delhi, India; the earlier event was held in Mumbai.
- When
- August 31 to September 2, 2026; the initiative also builds on a May event in Mumbai.
- Why
- To turn India’s interest in Korean popular culture into commercial partnerships, contracts and content cooperation.
Key facts
- Organizer
- Korea Creative Content Agency (KOCCA)
- Participating companies
- 20 Korean and 74 Indian content companies
- Consultation capacity
- Up to 360 one-on-one business consultations
- Key business areas
- Content acquisition and distribution, intellectual-property licensing, co-production and local partnerships
- Content sectors
- Animation, gaming, broadcasting, character intellectual property and artificial-intelligence content
- Earlier Mumbai results
- 46 Korean and Indian AVGC-XR companies held 94 export consultations, with an estimated consultation value of USD 11.41 million
- Agreements signed
- Five MoUs covering intellectual-property licensing and infrastructure cooperation were signed at the Mumbai event
Quotes
Kim Yoon-Ji
President of the Korea Creative Content Agency
“Going forward, we will further strengthen our phased support through the KOCCA India Business Center—from identifying local partners and facilitating business discussions to contract negotiations and follow-up cooperation—to help accelerate Korean content companies’ expansion into the Indian market.”
thestatesman.com
Sources
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