23 hrs ago

Meesho Content Commerce NMV Rises 152% Year-on-Year

Meesho says its Content Commerce business grew a lot over one year.

More than 160,000 people made content to help shoppers discover products.

Most of these creators had fewer than 10,000 followers.

Homemakers and young graduates formed large parts of the creator community.

Many creators and orders came from outside big cities.

More than 400,000 sellers used the system to reach customers.

Meesho also said its Video Finds platform had billions of views and minutes of watch time.

Creators earn commissions when their content leads to orders.

Key facts

NMV growth: 152% year-on-year
Active creators: More than 160,000 during the 12-month period
Nano creators: 90% had fewer than 10,000 followers
Creator demographics: Homemakers: 40%; young graduates: 30%, including approximately 50,000 graduates
Non-metro participation: 81% of creators were from non-metro India
Order geography: Tier 3 and Tier 4 markets contributed 66% of Content Commerce orders
Seller participation: More than 400,000 sellers used the ecosystem
Video Finds engagement: Nearly 4,800 crore views and approximately 9,000 crore minutes of watch time

freepressjournal.in · 23 hrs ago