India smartphone financing tenure averages 10 months in Q2

When people in India buy a phone, many pay a little bit every month instead of paying the whole price at once.

This is called financing, and the monthly payments are often called EMIs.

In the second quarter of 2026, people took about 10 months on average to pay off their phones.

In Tier 2 cities, this way of buying was the most popular, with about 57.5% of phones bought with payment plans.

Even in Tier 3 and smaller markets, more than half of purchases used financing.

Experts think that by the end of 2026, 42% of all smartphones sold in India will be bought with financing.

Apple buyers took the longest to pay, about 17.2 months on average.

Samsung sold the most phones through financing, followed by vivo and Apple.

Some brands now offer payment plans of up to 30 months to keep monthly payments low.

This helps more people afford expensive phones by paying less each month.