1 hr ago
Tanishq Launches Aagomon, Celebrating Bengali Women and Heritage
Tanishq introduced a new jewellery collection called Aagomon in Kolkata.
The designs take ideas from the arches and decorations of Bengal’s historic rajbaris.
The collection includes several kinds of gold jewellery.
Tanishq says the designs represent a woman moving between her heritage and her future.
The launch also introduced Srijoni Shomman, an initiative with Sananda.
It honours women in Bengal who have made their own paths and brought change.
Actor and filmmaker Nandita Das spoke about women listening to their own wishes.
She said wanting to dream and pursue opportunities is not selfish.
The collection celebrates women shaping their own identities while keeping a connection to their roots.
Tanishq unveiled its Aagomon festive jewellery collection on October 3 at JW Marriott Hotel Kolkata.
The collection draws inspiration from the arches and craftsmanship of Bengal’s rajbaris.
Its designs include haarams, sitahars, chokers, tiehaars and necklaces.
The launch also marked Srijoni Shomman, an initiative with Sananda recognising women from across Bengal.
Nandita Das said women should not compromise on listening to their own voice or feel selfish for pursuing their aspirations.
- Who
- Tanishq launched Aagomon, with actor Mimi Chakraborty present as the brand’s Bengal ambassador; the event also featured Nandita Das.
- What
- The launch introduced a festive jewellery collection and the Srijoni Shomman recognition initiative.
- Where
- JW Marriott Hotel Kolkata, Kolkata.
- When
- October 3.
- Why
- Aagomon celebrates Bengali heritage and women shaping their own futures; Srijoni Shomman recognises women from across Bengal who have forged independent paths and brought meaningful change.
Key facts
- Brand
- Tanishq, from the House of Tata
- Collection
- Aagomon, a festive jewellery collection
- Launch date
- October 3
- Launch venue
- JW Marriott Hotel Kolkata
- Design inspiration
- The architectural arches, carved details, wrought-iron inlays and wood stucco work of Bengal’s rajbaris
- Jewellery types
- Haarams, sitahars, chokers, tiehaars and necklaces
- Recognition initiative
- Srijoni Shomman, launched in association with Sananda
Sources
Related news
Tanishq Launches Wedding Signatures Collection Across Six Bridal Communities
Apsara Jaiswal Brings Indian Heritage to Global Fashion
Zoya’s Her Again Collection Turns Indian Spices Into High Jewellery
Sobhita Dhulipala Champions Living Heritage Through Aadyam Handwoven
Penélope Cruz Wears ZOYA High Jewellery at TIFF
