3 hrs ago
Tanishq Launches Wedding Signatures Collection Across Six Bridal Communities
Rivaah by Tanishq has introduced a new jewellery collection for weddings.
It is called Wedding Signatures.
The collection is made for six different kinds of Indian bridal traditions.
One part is designed for Telugu brides.
It includes gold, colorful stones, pearls, and traditional designs.
The jewellery can be worn at different wedding events.
A campaign called “One Wedding.
Many Stories.”
promotes the collection.
The jewellery is available in Tanishq stores and online.
Rivaah by Tanishq has launched Wedding Signatures, a bridal jewellery collection inspired by six Indian bridal communities.
The Telugu collection features gold, rubies, green stones, pearls, and motifs inspired by Lakshmi, flowers, and nature.
The collection also includes designs for Tamil, Marwadi, Gujarati, Marathi, and Pan India/metro brides.
Tanishq says the jewellery is designed for different wedding functions rather than one single bridal set.
The campaign, “One Wedding. Many Stories.”, includes work by Joseph Radhik and Shoojit Sircar, with Anupama Parameswaran representing Rivaah in the South market.
- Who
- Rivaah by Tanishq, a bridal jewellery brand, launched the collection; Anupama Parameswaran is its South-market face.
- What
- It launched Wedding Signatures, a bridal jewellery collection organized around six Indian bridal communities and multiple wedding occasions.
- Where
- The collection is available at Tanishq stores and online; the campaign photographs were taken at Taj Jai Mahal Palace in Jaipur.
- When
- The articles do not specify a launch date.
- Why
- Tanishq said brides increasingly choose jewellery for separate wedding functions and curate different elements of their celebrations.
Key facts
- Collection
- Wedding Signatures
- Brand
- Rivaah by Tanishq
- Bridal communities
- Telugu, Tamil, Marwadi, Gujarati, Marathi, and Pan India/metro
- Telugu design elements
- Gold, rubies, green stones, pearls, and Lakshmi, floral, and nature-inspired motifs
- Campaign
- “One Wedding. Many Stories.”
- Availability
- Tanishq stores and online
- Campaign contributors
- Joseph Radhik photographed the bridal campaign, while Shoojit Sircar directed regional films
Sources
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