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Zoya’s Her Again Collection Turns Indian Spices Into High Jewellery
Zoya is a jewellery brand that has made a new collection called Her Again.
It takes ideas from spices such as turmeric, saffron, cardamom, mace and cloves.
The colours and shapes of these spices are used to inspire jewellery, rather than copied exactly.
The brand says spices can bring back memories of home, celebrations and family traditions.
Musician Anoushka Shankar is the collection’s muse.
The jewellery uses colourful gemstones and detailed handwork.
Some pieces took thousands of hours to make.
The collection connects familiar Indian ideas with a contemporary jewellery style.
Zoya unveiled Her Again, a high jewellery collection inspired by Indian spices, memory and colour.
Sitarist and composer Anoushka Shankar is the collection’s muse.
The collection uses gemstones including rubellite, emerald, Madeira citrine, garnet, heliodor and yellow sapphire.
The Eternal Ember Necklace features 748 stones, including a 5.4-carat cabochon Mandarin garnet, and took 2,112 hours to craft.
Amber Bliss pieces draw on turmeric’s golden colour, while other designs reference mace, cardamom and cloves.
- Who
- Zoya, with Anoushka Shankar as the collection’s muse.
- What
- The launch of Her Again, a high jewellery collection inspired by Indian spices, memory and colour.
- Where
- Not specified in the article.
- When
- Not specified in the article.
- Why
- Zoya says the collection reinterprets India’s cultural influences and the memories associated with spices through gemstones, colour and craftsmanship.
Cultural roots
Contemporary reinterpretation
How heritage is expressed
Cultural roots
The collection draws on Indian spices and cultural references associated with kitchens, rituals, celebrations and memory.
Contemporary reinterpretation
Zoya says it uses spice colours and forms as a starting point for a contemporary jewellery vocabulary rather than reproducing traditional motifs literally.
Tradition and experimentation
Cultural roots
Anoushka Shankar describes being deeply rooted in a culture as important to her creative perspective.
Contemporary reinterpretation
Shankar also says inherited influences can evolve and speak to the world through personal experience; Zoya presents the collection as combining heritage with contemporary design.
Key facts
- Collection
- Her Again
- Brand
- Zoya, described as a luxury jewellery atelier from the Tata Group
- Muse
- Anoushka Shankar
- Eternal Ember Necklace
- 748 stones, including a 5.4-carat cabochon Mandarin garnet; 2,112 hours of craftsmanship
- Afterglow Ring
- Centred on a 2.7-carat rubellite set in custom-cut matte rock crystal
- Amber Bliss Necklace
- Centred on a 38-carat Madeira citrine
- Design inspiration
- Indian spices, their colours and forms, and their associations with memory
Quotes
Anoushka Shankar
Grammy-nominated sitarist and composer, and muse for Zoya’s Her Again collection.
“I’ve always believed you can be deeply rooted in a culture and still speak to the world in a way that feels relevant, simply through the lens of your own experience”
firstpost.com
Arun Narayan
Chief Executive Officer – Jewellery at Titan Company Limited.
“At Zoya, we see an opportunity to reinterpret these influences through a distinctive design lens, creating High Jewellery where meaning and emotional resonance are as integral as rarity and artistry”
firstpost.com
Sources
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