2 weeks ago
PNB Partners With GYFTR For Credit Card And Travel Benefits
Punjab National Bank is a big bank in India.
It has decided to team up with a company called GYFTR.
Together, they will build a special online place for people who use the bank's credit cards.
In that place, customers can find deals and discounts from many well-known brands.
The deals will cover shopping, food delivery, movies, restaurants and travel.
Some brands that might be there are Amazon Prime, Swiggy One, SonyLIV, Starbucks, Domino's, Myntra, Bata and PVR.
This list of brands can change from time to time.
GYFTR will take care of the technology and make the platform work.
The partnership will last for three years.
It is like having one handy spot where credit card users can find offers for everyday things.
Punjab National Bank (PNB) has entered a three-year partnership with GYFTR Limited to create a PNB-branded digital platform for select credit card customers.
The platform will offer deals across shopping, food delivery, dining, entertainment and travel.
Potential brands on the platform include Amazon Prime, Swiggy One, SonyLIV, Starbucks, Domino's, Myntra, Bata and PVR, though the list may change.
GYFTR will develop and operate the platform, managing its technology, operations and payment infrastructure.
GYFTR co-founder and CEO Arvind Prabhakar said the partnership aims to build digital customer experiences that go beyond transactions.
- Who
- Punjab National Bank (PNB) and GYFTR Limited
- What
- A three-year partnership to launch a PNB-branded digital platform offering select credit card customers deals on shopping, food delivery, entertainment, dining and travel.
- Where
- India; the announcement was reported from New Delhi.
- When
- Not specified in the articles.
- Why
- To give PNB credit card customers digital benefits and brand offers, and to deepen customer engagement through brand partnerships.
Key facts
- Partners
- Punjab National Bank (PNB) and GYFTR Limited
- Agreement duration
- Three years
- Platform
- PNB-branded digital platform for select credit card customers
- Offer categories
- Shopping, food delivery, entertainment, dining, travel
- Potential brands
- Amazon Prime, Swiggy One, SonyLIV, Starbucks, Domino's, Myntra, Bata, PVR
- GYFTR's role
- Development and operation of the platform, including technology, operations and payment infrastructure
- GYFTR CEO
- Arvind Prabhakar (co-founder and CEO)
Quotes
Arvind Prabhakar
Co‑founder and CEO of GYFTR Limited
“GYFTR aims to work with banks to build digital customer experiences that go beyond transactions and provide additional value.”
freepressjournal.in
Sources
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