8 hrs ago
Mirzapur Movie Tests OTT to Theatrical Transition
Mirzapur: The Movie is coming to theatres on September 4.
It's based on the popular TV show Mirzapur, which has a big fan base.
The show's third season was watched over 30 million times and was popular in many countries.
The movie brings back the same actors and story but in a big-screen format.
People are curious if fans who watch shows online will also pay to see it in theatres.
The movie's release is a test to see if online popularity can lead to success in cinemas.
The theatres are even being renamed 'MIRZAPVR' to make the experience special.
It's like seeing if a favorite online show can become a big movie hit.
Mirzapur: The Movie releases on September 4, starring Ali Fazal, Shweta Tripathi, and Pankaj Tripathi.
The film adapts the popular OTT series, which had over 30 million streams for its third season.
The theatrical release tests whether OTT popularity can translate into box office success.
PVR INOX is rebranding select theatres as 'MIRZAPVR' to create a unique viewing experience.
Experts debate whether streaming audiences will pay to watch the same content in cinemas.
- Who
- Ali Fazal, Shweta Tripathi, Pankaj Tripathi, Farhan Akhtar, PVR INOX
- What
- Mirzapur: The Movie, a theatrical adaptation of the popular OTT series
- Where
- Theatres in cities including Mumbai, Hyderabad, Ahmedabad, Jaipur, and Lucknow
- When
- September 4 release date
- Why
- To test if OTT popularity can translate into theatrical demand and to leverage existing audience familiarity
Key facts
- Release Date
- September 4
- Original Cast
- Ali Fazal, Shweta Tripathi, Pankaj Tripathi
- Season 3 Streams
- Over 30 million
- Global Reach
- Top 10 in 85 countries
- Producer
- Farhan Akhtar
- Theatrical Campaign
- Rebranded theatres as 'MIRZAPVR'
- Box Office Potential
- Treated like any other film by PVR INOX
- Comparable Example
- Peaky Blinders: The Immortal Man
Quotes
Liam Burke
Associate Professor and Discipline Leader of Cinema and Screen Studies
“While cinema may not be the economic powerhouse it once was relative to games and streaming, it nonetheless carries a cultural cachet that the other mediums do not have.”
indianexpress.com
Tupur Chatterjee
Assistant Professor of Communication and Asian Studies at Tulane University
“The existing streaming audience lowers the cost of familiarity but does not guarantee conversion.”
indianexpress.com
Kamal Gianchandani
Chief Business Planning & Strategy at PVR INOX Limited
“We are treating it like any other feature film.”
indianexpress.com
Sources
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